LEADER 03881nam 2200553Ia 450 001 9910438070903321 005 20200520144314.0 010 $a3-8349-3633-2 024 7 $a10.1007/978-3-8349-3633-2 035 $a(CKB)2550000001045062 035 $a(EBL)1206363 035 $a(SSID)ssj0000879840 035 $a(PQKBManifestationID)11458748 035 $a(PQKBTitleCode)TC0000879840 035 $a(PQKBWorkID)10871644 035 $a(PQKB)10216727 035 $a(DE-He213)978-3-8349-3633-2 035 $a(MiAaPQ)EBC1206363 035 $a(PPN)16833190X 035 $a(EXLCZ)992550000001045062 100 $a20130216d2013 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aThird party product reviews and consumer behaviour $ea dichotomous measuring via Rasch, paired comparison and graphical chain models /$fWolfgang Ziniel 205 $a1st ed. 2013. 210 $aWiesbaden $cSpringer Fachmedien Wiesbaden$d2013 215 $a1 online resource (183 p.) 300 $aDescription based upon print version of record. 311 $a3-8349-3632-4 320 $aIncludes bibliographical references. 327 $aDefinition of Third-Party Product Reviews (TPPRs) -- Theories Explaining TPPR Effects on Consumer Behaviour -- Perceived Quality Research -- Customer Value -- Empirical Approach and Conceptual Models -- Rasch Modelling and Scale Development -- TPPR and the Product Choice Progress -- TPPR, Quality, Purchase Intentions and Value. 330 $aBy exploiting the potential of the Internet, independent product reviews can reach more consumers than ever before. The numerous publications of product reviews in the mass media (e.g., magazines, news services on the Internet) and on Web 2.0 are received with rising resonance that is not restricted to products of broad interest only. Apart from purely descriptive approaches, however, no systematic studies which examine the possible impacts of these tests on consumer behaviour have been presented so far. Wolfgang Ziniel combines both a theoretical and an experimental approach when investigating the relevance of product tests for product choice, product quality, value, and purchase intention from the consumers? point of view. Concerning the dichotomous measurement approach graphical chain models, Rasch- and paired comparison conjoint-models are applied.   This thesis has been granted the Stephan Koren Award for outstanding scientific achievements.     Contents ·         Perceived Quality Research ·         Customer Value ·         Rasch Modelling and Scale Development, Graphical Chain Modelling, Bradley-Terry Model ·         Third-Party Product Tests ·         Product Choice Process ·         Purchase Intentions     Target Groups ·         Academics and researchers in the fields of marketing, psychometrics, psychological consumer behaviour research ·         Practitioners in the fields of marketing, sales, product management, online marketing, Web 2.0.     Author Wolfgang Ziniel completed his doctoral thesis as a research assistant under the supervision of Prof. Reinhold Hatzinger at the Vienna University of Economics and Business. Currently he works in the field of industry and structure analyses and retail research at the Austrian Institute for SME Research in Vienna. 606 $aNew products$xManagement 606 $aConsumer behavior 615 0$aNew products$xManagement. 615 0$aConsumer behavior. 676 $a658.8 676 $a658.83 700 $aZiniel$b Wolfgang$01060250 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910438070903321 996 $aThird Party Product Reviews and Consumer Behaviour$92512013 997 $aUNINA