LEADER 04243nam 2200601 a 450 001 9910438012503321 005 20200520144314.0 010 $a1-299-33646-9 010 $a1-4614-5511-1 024 7 $a10.1007/978-1-4614-5511-0 035 $a(CKB)2670000000336358 035 $a(EBL)1081939 035 $a(OCoLC)828303024 035 $a(SSID)ssj0000870665 035 $a(PQKBManifestationID)11474726 035 $a(PQKBTitleCode)TC0000870665 035 $a(PQKBWorkID)10818541 035 $a(PQKB)11644539 035 $a(DE-He213)978-1-4614-5511-0 035 $a(MiAaPQ)EBC1081939 035 $a(PPN)16830323X 035 $a(EXLCZ)992670000000336358 100 $a20121107d2013 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aAdvances in communication research to reduce childhood obesity /$fJerome D. Williams, Keryn E. Pasch, Chiquita A. Collins, editors 205 $a1st ed. 2013. 210 $aNew York $cSpringer$d2013 215 $a1 online resource (556 p.) 300 $aDescription based upon print version of record. 311 $a1-4899-9247-2 311 $a1-4614-5510-3 320 $aIncludes bibliographical references and index. 327 $apt. I. Overview, the IOM report, and integrated marketing communications -- pt. II. Legal, ethical, and policy implications of advertising -- pt. III. Measuring the impact of advertising effects -- pt. IV. A global perspective of food marketing and the role of place -- pt. V. Racial/ethnic minorities and community empowerment -- pt. VI. Communicating about physical activity -- pt. VII. Thinking outside the box : finding solutions to reverse childhood obesity. 330 $aLimited-edition flavor promotions. Pop-ups on the Net. Junk food blogs. Cereal ads in cartoon shows. Between traditional and emerging media, today's youth are exposed to more advertisements for food and beverages than ever--and, unfortunately, the rising number of overweight and obese children and teenagers reflects this, as do the alarming rates of weight-related disease among young people.   Advances in Communication Research to Reduce Childhood Obesity focuses not only on the power of media in driving food choices in youth, but how these same media may be harnessed in reversing the obesity epidemic. Spanning psychology, marketing, and policy, the book explores the range of advertising strategies targeting young people, salient technological innovations, food industry responses to recent policy initiatives, and issues concerning groups who are at greater risk such as minors from lower-income households who are often faced with food insecurity and poor nutrition, which typically impact communities of color, and pre-teens. Its focus on the multiple levels of communication across these concerns offers readers important insights into both the scope of the problem and the opportunities for solutions. Included in the coverage:   The strategic nature of marketing to children and adolescents by food and beverage companies. The role of schools in food and beverage marketing. A multi-method study of how youth perceive and evaluate food advertising. First Amendment implications for combating obesity through regulation of advertising. Targeted marketing of junk food to minority youth: communities fight back. Leveraging industry efforts to fight childhood obesity.   Advances in Communication Research to Reduce Childhood Obesity is thought- and action-provoking reading for applied researchers in public health, health promotion, health psychology, maternal and child health, obesity epidemiology, health marketing, and health education. 606 $aObesity in children 606 $aObesity in adolescence 615 0$aObesity in children. 615 0$aObesity in adolescence. 676 $a362.19892398 701 $aWilliams$b Jerome D$01195113 701 $aPasch$b Keryn E$01751589 701 $aCollins$b Chiquita A$01751590 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910438012503321 996 $aAdvances in communication research to reduce childhood obesity$94186580 997 $aUNINA