LEADER 04613oam 22008294a 450 001 9910437641903321 005 20210915050234.0 010 $a0-9955277-0-9 035 $a(CKB)5590000000430763 035 $a(OCoLC)1006344001 035 $a(MdBmJHUP)muse95585 035 $a(EXLCZ)995590000000430763 100 $a20171010d2016 uy 0 101 0 $aeng 135 $aur|||||||nn|n 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 00$aOn Curiosity$eThe Art of Market Seduction /$fFranck Cochoy ; translated by Jaciara T. Lira 210 1$aManchester :$cMattering Press,$d2016 210 4$dİ2016 215 $a1 online resource (1 online resource) 300 $aOriginally published as: De la curiosite: L'art de la seduction marchande 311 $a0-9955277-1-7 327 $a1. From Eve to Bluebeard: The Difficult Secularisation of Curiosity. -- 2. Bluebeard: Towards the Marketisation of Curiosity. -- 3. 'Peep Shop'? An Anthropology of Window Displays The Effects of Locks The Effects of Mirrors. -- 4. 'Teasing' Packaging (Teasing, Scene 1) Advertising (Teaser, Scene 2) Continually Agitating Curiosity, or How to Lead a Consumer towards Wonderland Data Matrix . -- 5. 'Closer' Door-closer Closer 330 8 $aWhat draws us towards a shop window display? What drives us to grab a special offer, to enter the privileged circle of premium newspaper subscribers, to peruse the pages of an enticing magazine? Without doubt, it is curiosity - that essential force of everyday action which invites us to break from our habits and to become transported beyond our very selves. Curiosity (whether healthy or unhealthy) is one of the favourite tricks of market seduction. Capturing a public - attracting the attention of a reader, seducing a customer, meeting the expectations of a user, persuading a voter ... - often requires the construction of a set of technical devices that can play upon people's inner motivations. Cochoy invites us to take a sociological trip into these cabinets of curiosity, accompanied throughout by Bluebeard, a fairy tale that is both a model of the genre and a pure curiosity machine. At once a work of history and economic anthropology, the book meticulously analyses the devices designed by markets to arouse, excite, and sustain curiosity: a window display, practices of 'teasing', packaging, bus shelters, mobile internet technologies ... In the Bettencourt and Strauss-Kahn affairs and the Wikileaks controversy, Cochoy also uncovers the work of investigative journalism and its attention-grabbing 'scoops', revealing the secrets of the revealers of secrets. Available in English for the first time, this major work will arouse readers' curiosity over the course of its unusual and colourful journey. By the end, now better informed and more cautious, they will be able to identify the traps of which they are the target. So long as curiosity is kept at bay, at least! 606 $aMarketing$2fast$3(OCoLC)fst01010167 606 $aEconomics$xSociological aspects$2fast$3(OCoLC)fst00902213 606 $aCuriosity$2fast$3(OCoLC)fst00885290 606 $aConsumer behavior$2fast$3(OCoLC)fst00876238 606 $aO?konomische Anthropologie$2gnd 606 $aWirtschaftssoziologie$2gnd 606 $aKonsumsoziologie$2gnd 606 $aSozialpsychologie$2gnd 606 $aMarktpsychologie$2gnd 606 $aVerbraucherverhalten$2gnd 606 $aVerfu?hrung$2gnd 606 $aNeugier$2gnd 606 $aMarketingstrategie$2gnd 606 $aMarketing$2gnd 606 $aWerbung$2gnd 606 $aCuriosity 606 $aEconomics$xSociological aspects 606 $aConsumer behavior 606 $aMarketing 608 $aElectronic books. 615 0$aMarketing 615 0$aEconomics$xSociological aspects 615 0$aCuriosity 615 0$aConsumer behavior 615 0$aO?konomische Anthropologie 615 0$aWirtschaftssoziologie 615 0$aKonsumsoziologie 615 0$aSozialpsychologie 615 0$aMarktpsychologie 615 0$aVerbraucherverhalten 615 0$aVerfu?hrung 615 0$aNeugier 615 0$aMarketingstrategie 615 0$aMarketing 615 0$aWerbung 615 0$aCuriosity. 615 0$aEconomics$xSociological aspects. 615 0$aConsumer behavior. 615 0$aMarketing. 701 $aMacknight$b Vicki$0953297 801 0$bMdBmJHUP 801 1$bMdBmJHUP 906 $aBOOK 912 $a9910437641903321 996 $aOn Curiosity$92155080 997 $aUNINA