LEADER 03917nam 2200613Ia 450 001 9910437602303321 005 20200520144314.0 010 $a1-283-61172-4 010 $a9786613924179 010 $a1-4471-4084-2 024 7 $a10.1007/978-1-4471-4084-9 035 $a(CKB)2560000000090288 035 $a(EBL)972455 035 $a(OCoLC)807706782 035 $a(SSID)ssj0000741638 035 $a(PQKBManifestationID)11466891 035 $a(PQKBTitleCode)TC0000741638 035 $a(PQKBWorkID)10721485 035 $a(PQKB)10386984 035 $a(DE-He213)978-1-4471-4084-9 035 $a(MiAaPQ)EBC972455 035 $a(PPN)168292548 035 $a(EXLCZ)992560000000090288 100 $a20120822d2013 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aPersonas -- user focused design /$fLene Nielsen 205 $a1st ed. 2013. 210 $aLondon ;$aNew York $cSpringer$dc2013 215 $a1 online resource (163 p.) 225 1 $aHuman-Computer interaction series,$x1571-5035 ;$v15 300 $aDescription based upon print version of record. 311 $a1-4471-5903-9 311 $a1-4471-4083-4 320 $aIncludes bibliographical references and index. 327 $aStories About Users -- Step 1 - A Slice of the World -- Step 2 - The First Connections -- Step 3 - Food for Thought -- Step 4 - The Final Number -- Step 5 - Do You Know Karina? -- Step 6 - Exposition to Action -- Step 7 - The Reality of Everyone? -- Step 8 - Get the Message Across! -- Step 9 - Stories About the Future -- Step 10 - It Does Not End Here -- Personas in a More User Focused World. 330 $aPeople relate to other people, not to simplified types or segments. This is the concept that underpins this book. Personas, a user centered design methodology covers topics from interaction design within IT, through to issues surrounding product design, communication, and marketing. Project developers need to understand how users approach their products from the product?s infancy, and regardless of what the product might be. Developers should be able to describe the user of the product via vivid depictions, as if they ? with their different attitudes, desires and habits ? were already using the product. In doing so they can more clearly formulate how to turn the product's potential into reality. With contributions from professionals from Australia, Brazil, Finland, Japan, Russia, and the UK presenting real-world examples of persona method, this book will provide readers with valuable insights into this exciting research area. The inspiration to create user descriptions includes character-driven narratives, and the film Thelma & Louise is analyzed in order to understand how the development process can also be an engaging story in various professional contexts. With a solid foundation in her own research at the IT University of Copenhagen and more than five years of experience in solving problems for businesses, Lene Nielsen is Denmark?s leading expert in the persona method. She has a PhD in personas and scenarios, and through her research and practical experiences she has developed her own approach to the method ? 10 Steps to Personas. Personas ? User Focused Design presents a step-by-step methodology of personas which will be of interest to developers of IT, communications solutions and innovative products. 410 0$aHuman-computer interaction series ;$vv. 15. 606 $aUser-centered system design 606 $aHuman-computer interaction 615 0$aUser-centered system design. 615 0$aHuman-computer interaction. 676 $a004.076 700 $aNielsen$b Lene$0485528 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910437602303321 996 $aPersonas$93871100 997 $aUNINA