LEADER 02159oam  22005414a 450 
001 9910433235403321
005 20250210180333.0
010   $a9781951399009
010   $a1951399005
035   $a(CKB)5590000000429587
035   $a(OCoLC)1227264741
035   $a(MdBmJHUP)muse93853
035   $a(oapen)https://directory.doabooks.org/handle/20.500.12854/27913
035   $a(oapen)doab27913
035   $a(EXLCZ)995590000000429587
100   $a20200707d2020      uy         0
101 0 $aeng
135   $aur|||||||nn|n
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aOur Master?s Voice$eAdvertising /$fJames Rorty, Jefferson Pooley
205   $aPublic domain edition.
210   $d2020
210  1$aBethlehem :$cmediastudies.press,$d2020.
210  4$dİ2020.
215   $a1 online resource
311 08$a9781951399016 
311 08$a1951399013 
330   $a""I was an ad-man once," James Rorty writes in this classic dissection of the advertising industry. Steeped in Rorty's leftist politics, Our Master's Voice presents advertising as the linchpin of a capitalist economy that it also helps justify. The book set off tremors when it was published in 1934, perhaps because its author so decisively repudiated his former profession. But Rorty and his spirited takedown of publicity were all but forgotten a decade later. The book is a neglected masterpiece, republished in this mediastudies.press edition with a new introduction by Jefferson Pooley"--$cProvided by publisher.
606   $aAdvertising & society$2bicssc
606   $aCommunication studies$2bicssc
606   $aAdvertising$2bicssc
610   $aadvertising and society
610   $acommunication studies
610   $aadvertising
615  7$aAdvertising & society
615  7$aCommunication studies
615  7$aAdvertising
676   $a659.1
700   $aRorty$b James$f1890-1973$01357467
702   $aPooley$b Jefferson
801  0$bMdBmJHUP
801  1$bMdBmJHUP
906   $aBOOK
912   $a9910433235403321
996   $aOur Master's Voice$93363487
997   $aUNINA