LEADER 00948nas 2200337 c 450 001 9910894009103321 005 20170530222912.0 035 $a(CKB)5280000000203134 035 $a(DE-599)ZDB2894386-7 035 $a(DE-101)1132138019 035 $a(EXLCZ)995280000000203134 100 $a20170516a20139999 |y | 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 00$aPerspectives$h[...]$iAsia : political analyses and commentary$fHeinrich-Bo?ll-Stiftung 210 31$aBerlin$cHeinrich-Bo?ll-Stiftung$d[2013]- 215 $aOnline-Ressource 300 $aGesehen am 16. Mai 2017 608 $aZeitschrift$2gnd-content 676 $a330 712 02$aHeinrich-Bo?ll-Stiftung$4isb 801 0$b0355 801 1$bDE-101 801 2$b9001 906 $aJOURNAL 912 $a9910894009103321 996 $aPerspectives$9458206 997 $aUNINA LEADER 03874nam 22007815 450 001 9910427856503321 005 20251010082416.0 010 $a9783030577414 010 $a3030577414 024 7 $a10.1007/978-3-030-57741-4 035 $a(CKB)4100000011631428 035 $a(MiAaPQ)EBC6420871 035 $a(DE-He213)978-3-030-57741-4 035 $a(PPN)252517016 035 $a(Perlego)3482118 035 $a(MiAaPQ)EBC29092821 035 $a(EXLCZ)994100000011631428 100 $a20201204d2020 u| 0 101 0 $aeng 135 $aurnn#008mamaa 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aFundamental Theories of Business Communication $eLaying a Foundation for the Field /$fby Milton Mayfield, Jacqueline Mayfield, Robyn Walker 205 $a1st ed. 2020. 210 1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Macmillan,$d2020. 215 $a1 online resource (xi, 266 pages) $cillustrations 225 1 $aNew Perspectives in Organizational Communication,$x2730-5341 300 $aIncludes index. 311 08$a9783030577407 311 08$a3030577406 320 $aIncludes bibliographical references and index. 327 $a1. Introduction -- 2. How We Selected the Theories -- 3. A Typology of Business Communication Theories -- 4. Theory Classifications -- 5. Channels and Barriers -- 6. Cultural Characteristics and Influences -- 7. Flows and Patterns -- 8. Meaning-Making and Discovery -- 9. Motivation and Persuasion -- 10. Organizational Structures -- 11 Reasons and Representations -- 12. Emerging and Noteworthy Theories -- 13. Theory Traditions and Influences -- 14. Why We Need Business Communication Theories -- 15. Conclusion and Future Development -- 16. Recommended Readings. 330 $aThis book examines the major business communication theories, delving into their relationships and practical applications. Many business communication studies lack a strong theoretical grounding?a deficit that creates difficulties for researching business communication phenomena and building upon previous studies. The book addresses this issue by cataloging and briefly describing the major business communication theories, as well as giving a typology of these theories to better integrate them. This book provides value to business communication researchers (who can use it to build upon and develop their work), experts in practice (who can apply it to improve business communications), and academics (who can use it to enhance their instructional designs). It also offers insights into new developments on the business communication theory horizon. 410 0$aNew Perspectives in Organizational Communication,$x2730-5341 606 $aPersonnel management 606 $aCommunication 606 $aIndustrial organization 606 $aManagement 606 $aStrategic planning 606 $aLeadership 606 $aHuman Resource Management 606 $aMedia and Communication 606 $aOrganization 606 $aManagement 606 $aBusiness Strategy and Leadership 615 0$aPersonnel management. 615 0$aCommunication. 615 0$aIndustrial organization. 615 0$aManagement. 615 0$aStrategic planning. 615 0$aLeadership. 615 14$aHuman Resource Management. 615 24$aMedia and Communication. 615 24$aOrganization. 615 24$aManagement. 615 24$aBusiness Strategy and Leadership. 676 $a658.45 700 $aMayfield$b Milton$0903163 702 $aMayfield$b Jacqueline R. 702 $aWalker$b Robyn 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910427856503321 996 $aFundamental theories of business communication$92018957 997 $aUNINA