LEADER 01151cam0-22003851i-450 001 990003835240403321 005 20200514131459.0 010 $a88-14-09005-X 035 $a000383524 035 $aFED01000383524 035 $a(Aleph)000383524FED01 035 $a000383524 100 $a20030910d2001----km-y0itay50------ba 101 0 $aita 102 $aIT 105 $ay---n---001yy 200 1 $aCodice civile$econ la Costituzione, i trattati U.E. e C.E. e le principali norme complementari$fa cura di Adolfo Di Majo 205 $a15. ed. aggiornata al 3 maggio 2001 210 $aMilano$cGiuffrè$dc2001 215 $aX, 1870 p.$d17 cm 225 1 $aRaccolte legislative per l'università, i concorsi e la professione 610 0 $aCodice civile 676 $a346.450 026 32$v19$zita 702 1$aDi Maio,$bAdolfo 710 01$aItalia$0423419 801 0$aIT$bUNINA$gRICA$2UNIMARC 901 $aBK 912 $a990003835240403321 952 $aSCUOLA I 44$b403$fDDA 952 $aSCUOLA I 44$bs.i.$fDDA 952 $aXXI A 53$b4950$fDDCIC 959 $aDDA 959 $aDDCIC 996 $aCodice civile$940105 997 $aUNINA LEADER 03299nam 22006495 450 001 9910427057503321 005 20220113212238.0 010 $a9783030453015 010 $a3030453014 024 7 $a10.1007/978-3-030-45301-5 035 $a(CKB)4100000011413920 035 $a(MiAaPQ)EBC6331606 035 $a(DE-He213)978-3-030-45301-5 035 $a(PPN)250222256 035 $a(Perlego)3481825 035 $a(EXLCZ)994100000011413920 100 $a20200901d2020 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aRethinking Luxury Fashion $eThe Role of Cultural Intelligence in Creative Strategy /$fby Thomaï Serdari 205 $a1st ed. 2020. 210 1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Macmillan,$d2020. 215 $a1 online resource (200 pages) $cillustrations 225 1 $aPalgrave Advances in Luxury,$x2662-107X 311 08$a9783030453008 311 08$a3030453006 320 $aIncludes bibliographical references and index. 327 $a1. Defining Fashion, Luxury, and Luxury Fashion -- 2. Established Methods of classifying Luxury Fashion Brands -- 3. A New Method for the Classification of Luxury Fashion Brands -- 4. The Producers of "Newness" in Luxury Fashion -- 5. What Do We Really Consume through Luxury Fashion? -- 6. How Do We Consume Luxury Fashion? -- 7. A Close Look at Cultural Intelligence -- 8. Tim Morton's Theory of Hyperobjects -- 9. Luxury Fashion Products Addressing Cultural Changes -- 10. Luxury Marketing Strategies Based on Cultural Intelligence -- 11. Conclusions. 330 $aUsing the field of material culture as its methodological departure point, this Palgrave Pivot explains the strategic advantages that brands can set in place when their executives are fully in command of how to move from strategy to tactics. Specifically, it studies the brands, their products and signature experiences as well as their relationship with the consumer in an attempt to define the greater powers that have pushed fashion labels in and out of fashion. It focuses on case analysis of specific luxury fashion brands and attempts to link those to the greater context of material culture while also elaborating on theoretical discussions. Bridging theory and practice, this book explores the relationship between creative strategy and cultural intelligence. 410 0$aPalgrave Advances in Luxury,$x2662-107X 606 $aLuxury goods industry 606 $aBranding (Marketing) 606 $aStrategic planning 606 $aLeadership 606 $aLuxury 606 $aBranding 606 $aBusiness Strategy and Leadership 615 0$aLuxury goods industry. 615 0$aBranding (Marketing) 615 0$aStrategic planning. 615 0$aLeadership. 615 14$aLuxury. 615 24$aBranding. 615 24$aBusiness Strategy and Leadership. 676 $a687.0688 676 $a650 700 $aSerdari$b Thomaï$4aut$4http://id.loc.gov/vocabulary/relators/aut$0922680 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910427057503321 996 $aRethinking Luxury Fashion$92070491 997 $aUNINA