LEADER 02892nam 2200577 450 001 9910427057403321 005 20220427004437.0 010 $a3-030-21044-8 024 7 $a10.1007/978-3-030-21044-1 035 $a(CKB)4100000011413937 035 $a(MiAaPQ)EBC6340234 035 $a(DE-He213)978-3-030-21044-1 035 $a(PPN)250222507 035 $a(EXLCZ)994100000011413937 100 $a20210205d2020 uy 0 101 0 $aeng 135 $aurnn#008mamaa 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 14$aThe art of going global $ea practical guide to a firm's international growth /$fOlga E. Annushkina, Alberto Regazzo 205 $a1st ed. 2020. 210 1$aCham, Switzerland :$cPalgrave Macmillan,$d[2020] 210 4$dİ2020 215 $a1 online resource (xvi, 195 pages) $cillustrations 300 $aIncludes index. 311 $a3-030-21043-X 327 $a1. Is Your Business Reaching its Full Potential in Global Markets? -- 2. Global E-E-E Mindset: Empathy, Ethics and Engagement -- 3. How to Enter a Foreign Market -- 4. Implementing Internationalization Strategy: People's Issue. 330 $aGlobal strategy is different for every company. This book supports you through all core decisions you need to make in order to take your company global. Starting with the most important step ? changing the mindset of the entrepreneurial or senior management team - it presents the pros and cons of each choice related to the global strategy definition and uncovers hidden threats and opportunities. With a pragmatic toolkit provided at the end of each chapter, The Art of Going Global will help to improve your decision-making capabilities in relation to a range of challenges including: · Foreign market selection · Adaptation · Cross-cultural management · Entry mode options With case studies and insights illustrating how to apply each toolkit, this book will help you to consider a variety of alternative solutions for key managerial decisions on internationalization, the pros and cons of different strategic scenarios, and ultimately drive you to create a clear global vision and strategy for your firm. . 606 $aBusiness 606 $aGlobalization 606 $aMarkets 606 $aLeadership 606 $aEmerging Markets 606 $aPopular Science in Business and Management 615 0$aBusiness. 615 0$aGlobalization. 615 0$aMarkets. 615 0$aLeadership. 615 7$aEmerging Markets. 615 7$aPopular Science in Business and Management. 676 $a650 700 $aAnnushkina$b Olga E.$0909264 702 $aRegazzo$b Alberto 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910427057403321 996 $aThe Art of going global$92034052 997 $aUNINA