LEADER 03397nam  22007455  450 
001 9910427044303321
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010   $a3-030-59893-4
024 7 $a10.1007/978-3-030-59893-8
035   $a(CKB)5590000000005461
035   $a(MiAaPQ)EBC6382732
035   $a(DE-He213)978-3-030-59893-8
035   $a(PPN)25911233X
035   $a(EXLCZ)995590000000005461
100   $a20201031d2020      u|         0
101 0 $aeng
135   $aurnn#008mamaa
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aLuxury Tourism $eMarket Trends, Changing Paradigms, and Best Practices /$fedited by Roland Conrady, David Ruetz, Marc Aeberhard
205   $a1st ed. 2020.
210  1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2020.
215   $a1 online resource (XII, 323 p. 38 illus., 30 illus. in color.)
225 1 $aTourism, Hospitality & Event Management,$x2510-5000
311 08$a3-030-59892-6 
327   $aIntroduction -- Development of the macro environment of the (luxury) tourism market -- Analysis of the luxury phenomenon -- Behavioral explanations of luxury consumption -- Marketing management of luxury providers -- Luxury and the tourism offer -- Luxury relevance of selected megatrends in tourism -- Analysis, design and future perspectives of luxury features -- Case Studies and Best Practice Examples of Luxury Tourism -- Summary and outlook.
330   $aOver the past two decades, through unprecedented levels of prosperity and changing values, luxury tourism has transformed into a new consumption pattern. This book analyzes the topic in detail with contributions from both recognized scientists and prominent executives in the luxury business. It shows how the concept of luxury has shifted from material to immaterial dimensions, and outlines new trends that will shape the luxury market in the future. The content includes carefully selected leading examples from the most important segments of the tourism market, along with concrete recommendations and best practices. Sharing unique insights, the book is a must-read for those working in the tourism industry, as well as lecturers and university students of tourism.
410  0$aTourism, Hospitality & Event Management,$x2510-5000
606   $aTourism
606   $aManagement
606   $aLuxury goods industry
606   $aConsumer behavior
606   $aBranding (Marketing)
606   $aTourism Management
606   $aLuxury
606   $aConsumer Behavior
606   $aBranding
606   $aTurisme$2thub
606   $aLuxe$2thub
606   $aMàrqueting turístic$2thub
608   $aLlibres electrònics$2thub
615  0$aTourism.
615  0$aManagement.
615  0$aLuxury goods industry.
615  0$aConsumer behavior.
615  0$aBranding (Marketing)
615 14$aTourism Management.
615 24$aLuxury.
615 24$aConsumer Behavior.
615 24$aBranding.
615  7$aTurisme
615  7$aLuxe
615  7$aMàrqueting turístic
676   $a338.479104
702   $aConrady$b Roland$f1959-
702   $aRuetz$b David
702   $aAeberhard$b Marc
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910427044303321
996   $aLuxury tourism$92055772
997   $aUNINA