LEADER 03579nam 22006375 450 001 9910427043503321 005 20230918075423.0 010 $a3-030-50777-7 024 7 $a10.1007/978-3-030-50777-0 035 $a(CKB)4100000011398305 035 $a(MiAaPQ)EBC6318158 035 $a(DE-He213)978-3-030-50777-0 035 $a(PPN)250217074 035 $a(EXLCZ)994100000011398305 100 $a20200824d2020 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 14$aThe Pricing Puzzle $eHow to Understand and Create Impactful Pricing for Your Products /$fby Jan Y. Yang 205 $a1st ed. 2020. 210 1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2020. 215 $a1 online resource (173 pages) 311 $a3-030-50776-9 327 $aOh price - Prelude -- The Power of Choice -- The Color of Pricing -- Good Morning Coffee -- (In)dispensable Spicy Chicken Wings -- Grocery Box in Parts -- Random Thoughts Up in the Air -- Carpe Diem -- The Tale of the Midnight Diner -- The Burden of Fame -- A Pricing Perspective on Double Eleven -- The Premium Mass Product -- A Chilled Coke in Tehran -- We Love Dynamic Pricing -- The Conundrum of Price Cut -- Behind the Scenes of Price Elasticity -- Profit Phobia -- iPricing -- The Milky Solution to a Luxury Problem -- The Coffee Revolution -- The Woes of MUJI -- Why Do We Want Price Inceases -- The Moral of Pricing -- Price in Pieces -- The Pricing Stories Continue. 330 $aThe price of virtually any product or service can reveal intriguing stories. The author looks back at his own decade-long pricing journey and shares some of the most exciting and insightful pricing stories, allowing readers to see the world from a different angle. From pricing a chilled Coke in Tehran, to iPhone, to explaining the fall of MUJI, this book reveals the rationales behind and outcomes of various pricing strategies. The author also presents a number of stories from China, a "price wonderland" in which he, both as a consumer and a pricing consultant, has observed unconventional pricing practices rarely found elsewhere, such as the frequent use of negative prices among tech unicorns, i.e., sellers paying consumers to use their products. Structured as a collection of short stories, the book offers a delightful and eye-opening reading experience for business owners, managers, and anyone interested in understanding what prices are, and how pricing works and interacts with us as customers. 606 $aBusiness 606 $aManagement science 606 $aSales management 606 $aConsumer behavior 606 $aStrategic planning 606 $aLeadership 606 $aBusiness and Management 606 $aSales and Distribution 606 $aConsumer Behavior 606 $aBusiness Strategy and Leadership 615 0$aBusiness. 615 0$aManagement science. 615 0$aSales management. 615 0$aConsumer behavior. 615 0$aStrategic planning. 615 0$aLeadership. 615 14$aBusiness and Management. 615 24$aSales and Distribution. 615 24$aConsumer Behavior . 615 24$aBusiness Strategy and Leadership. 676 $a658.816 700 $aYang$b Jan Y$4aut$4http://id.loc.gov/vocabulary/relators/aut$0888502 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910427043503321 996 $aThe Pricing Puzzle$91985002 997 $aUNINA