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035   $a(CKB)2560000000363545
035   $a(oapen)https://directory.doabooks.org/handle/20.500.12854/43741
035   $a(NjHacI)992560000000363545
035   $a(EXLCZ)992560000000363545
100   $a20202102d2014      |y             0
101 0 $aita
135   $aurmn|---annan
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aComunicare l?Università di Firenze $ePercorsi, sperimentazioni e prospettive
210   $cFirenze University Press$d2014
215   $a1 electronic resource (170 p.)
225 1 $aProceedings e report
311   $a88-6655-619-X 
330   $aThe volume presents the main results of the first two years of activity of the Laboratorio di comunicazione (Communication Laboratory) of the University of Florence, which brings together knowledge, skills and professionalisms operating within the Florentine University on the themes of institutional communication. Six contributions resulting from as many research paths, coordinated by Gaetano Aiello, Marco Biffi, Simone Guercini, Giuseppe Lotti, Saverio Mecca, Carlo Sorrentino and Luca Toschi, aimed at analysing the institutional identity of the University, its reputation in the various <i>stakeholders</i>, the paths of defining a clear coordinated image, the appropriateness of the language used.
606   $aCollege administrators
615  0$aCollege administrators.
676   $a378.111
700   $aCarlo Sorrentino$4auth$0144563
801  0$bNjHacI
801  1$bNjHacl
906   $aBOOK
912   $a9910424609403321
996   $aComunicare l?Università di Firenze$93017500
997   $aUNINA