LEADER 02146nam 22004933 450 001 9910424609403321 005 20241230084506.0 035 $a(CKB)2560000000363545 035 $a(oapen)https://directory.doabooks.org/handle/20.500.12854/43741 035 $a(NjHacI)992560000000363545 035 $a(MiAaPQ)EBC31860724 035 $a(Au-PeEL)EBL31860724 035 $a(oapen)doab43741 035 $a(EXLCZ)992560000000363545 100 $a20241230d2014 uy 0 101 0 $aita 135 $aurmn|---annan 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aComunicare l'Universitą Di Firenze $ePercorsi, Sperimentazioni e Prospettive 205 $a1st ed. 210 $cFirenze University Press$d2014 210 1$aFirenze :$cFirenze University Press,$d2014. 210 4$d©2014. 215 $a1 electronic resource (170 p.) 225 1 $aProceedings e report 311 08$a9788866556220 311 08$a886655622X 311 08$a9788866556190 311 08$a886655619X 330 $aThe volume presents the main results of the first two years of activity of the Laboratorio di comunicazione (Communication Laboratory) of the University of Florence, which brings together knowledge, skills and professionalisms operating within the Florentine University on the themes of institutional communication. Six contributions resulting from as many research paths, coordinated by Gaetano Aiello, Marco Biffi, Simone Guercini, Giuseppe Lotti, Saverio Mecca, Carlo Sorrentino and Luca Toschi, aimed at analysing the institutional identity of the University, its reputation in the various stakeholders, the paths of defining a clear coordinated image, the appropriateness of the language used. 410 0$aProceedings e Report 606 $aCollege administrators 615 0$aCollege administrators. 676 $a378.111 700 $aSorrentino$b Carlo$0144563 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910424609403321 996 $aComunicare l?Universitą di Firenze$93017500 997 $aUNINA