LEADER 03649nam 22006015 450 001 9910412147803321 005 20251113210859.0 010 $a9783030473648 010 $a3030473643 024 7 $a10.1007/978-3-030-47364-8 035 $a(CKB)4100000011343603 035 $a(MiAaPQ)EBC6273759 035 $a(DE-He213)978-3-030-47364-8 035 $a(PPN)255729855 035 $a(Perlego)3481590 035 $a(MiAaPQ)EBC6264070 035 $a(EXLCZ)994100000011343603 100 $a20200713d2020 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 14$aThe Internet of Things Entrepreneurial Ecosystems $eChallenges and Opportunities /$fedited by James A. Cunningham, Jason Whalley 205 $a1st ed. 2020. 210 1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Pivot,$d2020. 215 $a1 online resource (151 pages) $cillustrations 300 $aIncludes index. 311 08$a9783030473631 311 08$a3030473635 327 $a1: Internet of Things: Promises and complexities -- 2: The patterns of growth in information and communication technologies: The case of the emerging Internet of Things -- 3: The Internet of Things in Europe: In search of unicorns -- 4: The importance of a techno-centric approach in evaluating IoT investment opportunities -- 5: Big data, predictive marketing and churn management in the IoT era.-6: Internet of Things: Governance and metagovernance of networking everything -- 7: The Internet of Things: Enabling opportunities and challenges. 330 $aThis book focuses on the Internet of Things (IoT). IoT has caught the imagination as a transformational technology that will positively impact a large and diverse array of socio-economic activities. This book explores this impact, beginning with a chapter highlighting the promises and complexities of the IoT. It then explores these in greater detail in subsequent chapters. The first of these chapters explores the patenting activity of leading companies and is followed by a discussion of the challenges faced by the growth of ?unicorns? within Europe. The fourth chapter outlines a methodology for determining when investments in IoT should occur and is followed by a discussion of how the data generated by IoT will change marketing related decisions. The scope and complexity of the regulatory and governance structures associated with the IoT are then explored in the sixth chapter. These issues are brought together in the final chapter, which identifies the opportunities and challenges emanating from the IoT and how these may be tackled. This book will be valuable reading to academics working in the field of disruptive technology, innovation management, and technological change more broadly. 606 $aQuantitative research 606 $aEntrepreneurship 606 $aNew business enterprises 606 $aData Analysis and Big Data 606 $aEntrepreneurship 615 0$aQuantitative research. 615 0$aEntrepreneurship. 615 0$aNew business enterprises. 615 14$aData Analysis and Big Data. 615 24$aEntrepreneurship. 676 $a004.678 676 $a650 702 $aCunningham$b James A.$4edt$4http://id.loc.gov/vocabulary/relators/edt 702 $aWhalley$b Jason$4edt$4http://id.loc.gov/vocabulary/relators/edt 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910412147803321 996 $aThe Internet of Things Entrepreneurial Ecosystems$91990824 997 $aUNINA