LEADER 03894nam 22006255 450 001 9910411937303321 005 20200703143716.0 010 $a3-030-51626-1 024 7 $a10.1007/978-3-030-51626-0 035 $a(CKB)4100000011325497 035 $a(DE-He213)978-3-030-51626-0 035 $a(MiAaPQ)EBC6268626 035 $a(PPN)258062002 035 $a(EXLCZ)994100000011325497 100 $a20200703d2020 u| 0 101 0 $aeng 135 $aurnn|008mamaa 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aAdvances in Creativity, Innovation, Entrepreneurship and Communication of Design $eProceedings of the AHFE 2020 Virtual Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design, July 16-20, 2020, USA /$fedited by Evangelos Markopoulos, Ravindra S. Goonetilleke, Amic G. Ho, Yan Luximon 205 $a1st ed. 2020. 210 1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2020. 215 $a1 online resource (XII, 340 p. 120 illus., 88 illus. in color.) 225 1 $aAdvances in Intelligent Systems and Computing,$x2194-5357 ;$v1218 311 $a3-030-51625-3 330 $aThis book brings together experts from different areas to show how creativity drives design and innovation to allow the integration of a wider spectrum of topics related to engineering design, industrial design and ergonomics in design. It presents theories and best practices demonstrating how creativity generates technological invention, and how this, combined with entrepreneurship, leads to business innovation. It also discusses strategies to teach creativity and entrepreneurial competencies. Moreover, the book discusses the role of human factors in understanding, communicating with and engaging users, reporting on innovative approaches, new typographies, visual elements and technologies applied to mobile and computer interfaces developments. It also discusses innovative strategies for design education and sustainable design. Based on the AHFE 2020 Virtual Conference on Creativity, Innovation and Entrepreneurship and on the AHFE 2020 Virtual Conference on Human Factors in Communication of Design, held on July 16?20, 2020, this book offers a fresh perspective and novel insights for human factors researchers, designers, communicators and innovators. 410 0$aAdvances in Intelligent Systems and Computing,$x2194-5357 ;$v1218 606 $aEngineering economics 606 $aEngineering economy 606 $aIndustrial design 606 $aEntrepreneurship 606 $aEngineering Economics, Organization, Logistics, Marketing$3https://scigraph.springernature.com/ontologies/product-market-codes/T22016 606 $aIndustrial Design$3https://scigraph.springernature.com/ontologies/product-market-codes/K19020 606 $aEntrepreneurship$3https://scigraph.springernature.com/ontologies/product-market-codes/514000 615 0$aEngineering economics. 615 0$aEngineering economy. 615 0$aIndustrial design. 615 0$aEntrepreneurship. 615 14$aEngineering Economics, Organization, Logistics, Marketing. 615 24$aIndustrial Design. 615 24$aEntrepreneurship. 676 $a620.82 676 $a620.0042 702 $aMarkopoulos$b Evangelos$4edt$4http://id.loc.gov/vocabulary/relators/edt 702 $aGoonetilleke$b Ravindra S$4edt$4http://id.loc.gov/vocabulary/relators/edt 702 $aHo$b Amic G$4edt$4http://id.loc.gov/vocabulary/relators/edt 702 $aLuximon$b Yan$4edt$4http://id.loc.gov/vocabulary/relators/edt 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910411937303321 996 $aAdvances in Creativity, Innovation, Entrepreneurship and Communication of Design$92523514 997 $aUNINA