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101 0 $aeng
135   $aurnn#008mamaa
181   $ctxt$2rdacontent
182   $cc$2rdamedia
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200 10$aAdvances in Creativity, Innovation, Entrepreneurship and Communication of Design $eProceedings of the AHFE 2020 Virtual Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design, July 16-20, 2020, USA /$fedited by Evangelos Markopoulos, Ravindra S. Goonetilleke, Amic G. Ho, Yan Luximon
205   $a1st ed. 2020.
210  1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2020.
215   $a1 online resource (XII, 340 p. 120 illus., 88 illus. in color.)
225 1 $aAdvances in Intelligent Systems and Computing,$x2194-5365 ;$v1218
311 08$a3-030-51625-3 
330   $aThis book brings together experts from different areas to show how creativity drives design and innovation to allow the integration of a wider spectrum of topics related to engineering design, industrial design and ergonomics in design. It presents theories and best practices demonstrating how creativity generates technological invention, and how this, combined with entrepreneurship, leads to business innovation. It also discusses strategies to teach creativity and entrepreneurial competencies. Moreover, the book discusses the role of human factors in understanding, communicating with and engaging users, reporting on innovative approaches, new typographies, visual elements and technologies applied to mobile and computer interfaces developments. It also discusses innovative strategies for design education and sustainable design. Based on the AHFE 2020 Virtual Conference on Creativity, Innovation and Entrepreneurship and on the AHFE 2020 Virtual Conference on Human Factors inCommunication of Design, held on July 16?20, 2020, this book offers a fresh perspective and novel insights for human factors researchers, designers, communicators and innovators.
410  0$aAdvances in Intelligent Systems and Computing,$x2194-5365 ;$v1218
606   $aIndustrial Management
606   $aIndustrial design
606   $aEntrepreneurship
606   $aNew business enterprises
606   $aIndustrial Management
606   $aIndustrial Design
606   $aEntrepreneurship
615  0$aIndustrial Management.
615  0$aIndustrial design.
615  0$aEntrepreneurship.
615  0$aNew business enterprises.
615 14$aIndustrial Management.
615 24$aIndustrial Design.
615 24$aEntrepreneurship.
676   $a620.82
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702   $aMarkopoulos$b Evangelos$4edt$4http://id.loc.gov/vocabulary/relators/edt
702   $aGoonetilleke$b Ravindra S.$4edt$4http://id.loc.gov/vocabulary/relators/edt
702   $aHo$b Amic G.$4edt$4http://id.loc.gov/vocabulary/relators/edt
702   $aLuximon$b Yan$4edt$4http://id.loc.gov/vocabulary/relators/edt
801  0$bMiAaPQ
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906   $aBOOK
912   $a9910411937303321
996   $aAdvances in Creativity, Innovation, Entrepreneurship and Communication of Design$92523514
997   $aUNINA