LEADER 03663nam  22006255  450 
001 9910407719803321
005 20200703015934.0
010   $a3-030-46985-9
024 7 $a10.1007/978-3-030-46985-6
035   $a(CKB)4100000011279603
035   $a(MiAaPQ)EBC6219801
035   $a(DE-He213)978-3-030-46985-6
035   $a(PPN)248596365
035   $a(EXLCZ)994100000011279603
100   $a20200603d2020      u|         0
101 0 $aeng
135   $aurcnu||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aTotal Revenue Management (TRM) $eCase Studies, Best Practices and Industry Insights /$fby Marc Helmold
205   $a1st ed. 2020.
210  1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2020.
215   $a1 online resource (201 pages)
225 1 $aManagement for Professionals,$x2192-8096
311   $a3-030-46984-0 
327   $aChapter 1 Total Revenue Management (TRM) -- Chapter 2 Pricing Elements and Price Elasticity -- Chapter 3 Pricing as Part of the Corporate Strategy -- Chapter 4 Pricing Strategies -- Chapter 5 Supply Chain Management and Distribution Channels -- Chapter 6 Value Drivers in Revenue Management -- Chapter 7 Audits as Tool to evaluate Value -- Chapter 8 TRM for Services -- Chapter 9 Creating the Value Proposition -- Chapter 10 TRM in companies with financial Difficulties -- Chapter 11 Pricing in the Automotive Industry -- Chapter 12 Pricing in the Hospitality Industry -- Chapter 13 Pricing in the Aviation Industry -- Chapter 14 Pricing in the Healthcare Sector -- Chapter 15 Pricing Strategy in the Beer Industry -- Chapter 16 Outlook: Full Revenue Management (FRM) -- Glossary -- Index.
330   $aThis book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams. It is a professional's guide to using TRM in an optimal and innovative manner to gain competitive advantage. Readers will gain comprehensive insights into the strategies, tools and principles of TRM including existing and emerging revenue streams across the value chain. The author offers a transparent and holistic explanation of pricing strategies, segmentation methods and distribution principles which enable implementation of TRM in organizations. .
410  0$aManagement for Professionals,$x2192-8096
606   $aSales management
606   $aBusiness logistics
606   $aMarket research
606   $aService industries
606   $aSales/Distribution$3https://scigraph.springernature.com/ontologies/product-market-codes/524000
606   $aSupply Chain Management$3https://scigraph.springernature.com/ontologies/product-market-codes/519030
606   $aMarket Research/Competitive Intelligence$3https://scigraph.springernature.com/ontologies/product-market-codes/513030
606   $aServices$3https://scigraph.springernature.com/ontologies/product-market-codes/527020
615  0$aSales management.
615  0$aBusiness logistics.
615  0$aMarket research.
615  0$aService industries.
615 14$aSales/Distribution.
615 24$aSupply Chain Management.
615 24$aMarket Research/Competitive Intelligence.
615 24$aServices.
676   $a658.1554
676   $a658.1554
700   $aHelmold$b Marc$4aut$4http://id.loc.gov/vocabulary/relators/aut$0854108
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910407719803321
996   $aTotal Revenue Management (TRM)$92201453
997   $aUNINA