LEADER 05409nam 22007215 450 001 9910407716403321 005 20231106151013.0 010 $a3-030-48950-7 024 7 $a10.1007/978-3-030-48950-2 035 $a(CKB)4100000011325783 035 $a(MiAaPQ)EBC6241950 035 $a(DE-He213)978-3-030-48950-2 035 $a(PPN)24859737X 035 $a(EXLCZ)994100000011325783 100 $a20200628d2020 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aStrategies for e-Business $eConcepts and Cases on Value Creation and Digital Business Transformation /$fby Tawfik Jelassi, Francisco J. Martínez-López 205 $a4th ed. 2020. 210 1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2020. 215 $a1 online resource (793 pages) 225 1 $aClassroom Companion: Business,$x2662-2866 311 0 $a3-030-48949-3 327 $aIntroduction: Key Terminology and Evolution of E-business -- The E-business Strategy Framework: Overview of the E-business Strategy Framework -- External Analysis: The Impact of the Internet on the Macro-Environment and on the Industry Structure of E-business Companies -- Internal Analysis: E-business Competencies as Sources of Strengths and Weaknesses -- Strategy Options in E-business Markets -- Creating and Sustaining a Competitive Advantage Over Time -- Exploiting Opportunities of New Market Spaces in E-business -- Creating and Capturing Value Through E-business Strategies -- Choosing the Appropriate Strategy for the Internal Organisation of E-business Activities -- Interaction With Suppliers: E-procurement -- Choosing the Appropriate E-business Strategy for Interacting With Users -- Moving from Wired E-commerce to Mobile E-Commerce and U-Commerce -- Strategies for Mobile Commerce -- Strategies for Social Commerce -- Unifying Channels to Reach Customers: Omni-Channel Strategies -- The Strategic Approach of the World's Bigges E-tailing -- Strategic Trends for E-business -- A Roadmap for E-business Strategy Implementation: A Roadmap for E-business Strategy Implementation -- Case Studies: Digital Transformation at Axel Springer -- Dallara Automobil: Transforming a Racing Legend -- DBS Transformation (a): Becoming a World-Class Multinational Bank -- DBS Transformation (b): Going Digital and Creating a 22,000 Person Start-up -- Digital Business Transformation in Silicon Savannah: How M-PESA Changed Safaricom (Kenya) -- DBS Transformation (c): The World's Best Digital Bank -- Accorhotels' Digital Transformation: A Strategic Response to Hospitality Disruptor Airbnb -- Disruptive Change at Bossard With SmartFactoryLogistics.com? -- Mary Barra and the Lyft Investment: Leading GM into the Sharing Economy Through Acquisitions -- TURKCELL (A): How to Respond to Digital Disruption? -- TURKCELL (B): From a Telecom Network Operator -- Nestlé: Developing a Digital Nutrition Platform for Japan. - Rabobank: Building Digital Agility at Scale. 330 $aThis is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges. 410 0$aClassroom Companion: Business,$x2662-2866 606 $aElectronic commerce 606 $aElectronic commerce 606 $aElectronic commerce 606 $aLeadership 606 $aComputers 606 $aSales management 606 $ae-Business/e-Commerce$3https://scigraph.springernature.com/ontologies/product-market-codes/522060 606 $aBusiness Strategy/Leadership$3https://scigraph.springernature.com/ontologies/product-market-codes/515010 606 $aInformation Systems and Communication Service$3https://scigraph.springernature.com/ontologies/product-market-codes/I18008 606 $aSales/Distribution$3https://scigraph.springernature.com/ontologies/product-market-codes/524000 606 $aComerç electrònic$2thub 608 $aLlibres electrònics$2thub 615 0$aElectronic commerce. 615 0$aElectronic commerce. 615 0$aElectronic commerce. 615 0$aLeadership. 615 0$aComputers. 615 0$aSales management. 615 14$ae-Business/e-Commerce. 615 24$aBusiness Strategy/Leadership. 615 24$aInformation Systems and Communication Service. 615 24$aSales/Distribution. 615 7$aComerç electrònic 676 $a658.84 676 $a658.872 700 $aJelassi$b Tawfik$4aut$4http://id.loc.gov/vocabulary/relators/aut$0629575 702 $aMartínez-López$b Francisco J$4aut$4http://id.loc.gov/vocabulary/relators/aut 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910407716403321 996 $aStrategies for e-Business$91912480 997 $aUNINA