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024 7 $a10.1007/978-3-030-48114-8
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035   $a(MiAaPQ)EBC6225695
035   $a(DE-He213)978-3-030-48114-8
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035   $a(MiAaPQ)EBC29090633
035   $a(EXLCZ)995280000000218515
100   $a20200610d2020      u|         0
101 0 $aeng
135   $aurcnu||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aDesigning the Music Business $eDesign Culture, Music Video and Virtual Reality /$fby Guy Morrow
205   $a1st ed. 2020.
210  1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2020.
215   $a1 online resource (209 pages)
225 1 $aMusic Business Research,$x2522-0837
311 08$a3-030-48113-1 
327   $aIntroduction -- Research Design -- Album Cover Design. .
330   $aThis book addresses the neglect of visual creativities and content, and how these are commercialised in the music industries. While musical and visual creativities drive growth, there is a lack of literature relating to the visual side of the music business, which is significant given that the production of meaning and value within this business occurs across a number of textual sites. Popular music is a multimedia, discursive, fluid, and expansive cultural form that, in addition to the music itself, includes album covers; gig and tour posters; music videos; set, stage, and lighting designs; live concert footage; websites; virtual reality/augmented reality technologies; merchandise designs; and other forms of visual content. As a result, it has become impossible to understand the meaning and value of music without considering its relation to these visual components and to the interrelationships between them. Using design culture theory, participant observation, interviews, case studies, and a visual methodology to explore the topic, this research-based book is a valuable study aid for undergraduate and postgraduate students of subjects including the music business, design, arts management, creative and cultural industries studies, business and management studies, and media and communications.
410  0$aMusic Business Research,$x2522-0837
606   $aAdvertising media planning
606   $aMusic
606   $aEconomics
606   $aCulture
606   $aBranding (Marketing)
606   $aCultural property$xProtection
606   $aGraphic arts
606   $aMedia Planning
606   $aMusic
606   $aCultural Economics
606   $aBranding
606   $aCultural Resource Management
606   $aGraphic Design
615  0$aAdvertising media planning.
615  0$aMusic.
615  0$aEconomics.
615  0$aCulture.
615  0$aBranding (Marketing)
615  0$aCultural property$xProtection.
615  0$aGraphic arts.
615 14$aMedia Planning.
615 24$aMusic.
615 24$aCultural Economics.
615 24$aBranding.
615 24$aCultural Resource Management.
615 24$aGraphic Design.
676   $a338.4778
700   $aMorrow$b Guy$4aut$4http://id.loc.gov/vocabulary/relators/aut$0894829
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910407715403321
996   $aDesigning the Music Business$91999195
997   $aUNINA