LEADER 02993nam  22006255  450 
001 9910407709803321
005 20260116202937.0
010   $a9783030261214
010   $a3030261212
024 7 $a10.1007/978-3-030-26121-4
035   $a(CKB)5310000000016796
035   $a(MiAaPQ)EBC6231457
035   $a(DE-He213)978-3-030-26121-4
035   $a(PPN)248596993
035   $a(Perlego)3481318
035   $a(EXLCZ)995310000000016796
100   $a20200618d2020      u|         0
101 0 $aeng
135   $aurcnu||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 14$aThe Artification of Luxury Fashion Brands $eSynergies, Contaminations, and Hybridizations /$fedited by Marta Massi, Alex Turrini
205   $a1st ed. 2020.
210  1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Pivot,$d2020.
215   $a1 online resource (181 pages)
225 1 $aPalgrave Studies in Practice: Global Fashion Brand Management,$x2523-3513
311 08$a9783030261207 
311 08$a3030261204 
327   $a1. When Fashion Met Arts: The Artification of Fashion Brands -- 2. Brunello Cucinelli, a humanistic approach to fashion -- 3. Trussardi and the art of promoting art -- 4. Gucci: Branding art or art branding? -- 5. Christian Dior: The Art of Haute Couture -- 6. Balenciaga, the Master of Haute Couture -- 7. Conclusion.
330   $aDespite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually advantageous ways. This book discusses the mutual benefits of collaboration through analysis of successful case studies, including corporate art collections and museums, patronage and sponsorship initiatives, and art-based brand management in the fashion sector. It provides a categorization of the strategies that fashion firms employ when they join the art world and illustrates how art and fashion brands can interact strategically at different levels. This book will be a valuable resource to researchers, providing an enhanced understanding of the potential of artification for managing brands and products.
410  0$aPalgrave Studies in Practice: Global Fashion Brand Management,$x2523-3513
606   $aMarketing
606   $aIndustries
606   $aArts
606   $aMarketing
606   $aIndustries
606   $aFine Art
615  0$aMarketing.
615  0$aIndustries.
615  0$aArts.
615 14$aMarketing.
615 24$aIndustries.
615 24$aFine Art.
676   $a746.920688
676   $a746.920688
702   $aMassi$b Marta$f1980-$4edt$4http://id.loc.gov/vocabulary/relators/edt
702   $aTurrini$b Alex$f1973-$4edt$4http://id.loc.gov/vocabulary/relators/edt
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910407709803321
996   $aThe Artification of Luxury Fashion Brands$92241059
997   $aUNINA