LEADER 03048nam 22006015 450 001 9910399872303321 005 20251113194038.0 010 $a3-030-47764-9 024 7 $a10.1007/978-3-030-47764-6 035 $a(CKB)4100000011232562 035 $a(MiAaPQ)EBC6198549 035 $a(DE-He213)978-3-030-47764-6 035 $a(PPN)248396161 035 $a(EXLCZ)994100000011232562 100 $a20200513d2020 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aAdvances in National Brand and Private Label Marketing $eSeventh International Conference, 2020 /$fedited by Francisco J. Martinez-Lopez, Juan Carlos Gázquez-Abad, Els Breugelmans 205 $a1st ed. 2020. 210 1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2020. 215 $a1 online resource (xi, 206 pages) $cillustrations 225 1 $aSpringer Proceedings in Business and Economics,$x2198-7254 311 08$a3-030-47763-0 320 $aIncludes bibliographical references and index. 330 $aThis proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment. Further questions addressed here include: Should store brands be promoted? If so, what types of promotion should be used? How can private label penetration, especially premium private labels, best be dealt with? Are dual branding and coupons viable options? 410 0$aSpringer Proceedings in Business and Economics,$x2198-7254 606 $aMarketing 606 $aBusiness information services 606 $aPsychology, Industrial 606 $aMarketing 606 $aIT in Business 606 $aWork and Organizational Psychology 615 0$aMarketing. 615 0$aBusiness information services. 615 0$aPsychology, Industrial. 615 14$aMarketing. 615 24$aIT in Business. 615 24$aWork and Organizational Psychology. 676 $a658.827 676 $a658.827 702 $aMartinez-Lopez$b Francisco J$4edt$4http://id.loc.gov/vocabulary/relators/edt 702 $aGa?zquez Abad$b Juan Carlos$4edt$4http://id.loc.gov/vocabulary/relators/edt 702 $aBreugelmans$b Els$4edt$4http://id.loc.gov/vocabulary/relators/edt 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910399872303321 996 $aAdvances in National Brand and Private Label Marketing$91934675 997 $aUNINA