LEADER 03709nam 22006015 450 001 9910392728503321 005 20250609110556.0 010 $a3-030-44870-3 024 7 $a10.1007/978-3-030-44870-7 035 $a(CKB)4100000010953345 035 $a(MiAaPQ)EBC6173625 035 $a(DE-He213)978-3-030-44870-7 035 $a(PPN)243761996 035 $a(MiAaPQ)EBC6173638 035 $a(EXLCZ)994100000010953345 100 $a20200409d2020 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aMarketing Channels and Supply Chain Networks in North America $eA Historical Analysis /$fby Robert D. Tamilia, O. C. Ferrell, Karen Hopkins 205 $a1st ed. 2020. 210 1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2020. 215 $a1 online resource (72 pages) 225 1 $aSpringerBriefs in Business,$x2191-5482 311 08$a3-030-44869-X 327 $aChapter 1: Introduction -- Chapter 2: Distribution in a Developing Economy: 1850-1900 -- Chapter 3: Distribution Driven by Technology: 1900-1950 -- Chapter 4: Technology Accelerates: 1950 to Present -- Chapter 5: Conclusion: Marketing Education and the Future. 330 $aThis book provides a rare historical analysis on the development and importance of marketing channels to Supply Chain Management (SCM) in Northern America. In particular, the book looks at the period 1850 to the present, to understand the evolution, the trends and the current status. It aims to bring back this forgotten area of research, to the mainstream marketing thought process. A general overview of developments in marketing channels will help the reader understand what changes occurred and how some of these changes impacted marketing education and practice. First, the book provides an overview of the historical background of how manufacturing and distribution evolved in the 19th century. Next, the marketing channels and supply chain networks are defined. Then the three time periods within 1850- present are covered. The book explains how supply chain has become prominent in organizations, the movement to non-store retailing and the omnichannel is discussed to focus on recent developments in distribution. Finally, developments that relate to the academic discipline and implications for the future are examined. The book concludes by describing the relationship between marketing channels and supply chain today, based on historical analysis. 410 0$aSpringerBriefs in Business,$x2191-5482 606 $aBusiness logistics 606 $aMarketing 606 $aEconomic history 606 $aSupply Chain Management$3https://scigraph.springernature.com/ontologies/product-market-codes/519030 606 $aMarketing$3https://scigraph.springernature.com/ontologies/product-market-codes/513000 606 $aEconomic History$3https://scigraph.springernature.com/ontologies/product-market-codes/W41000 615 0$aBusiness logistics. 615 0$aMarketing. 615 0$aEconomic history. 615 14$aSupply Chain Management. 615 24$aMarketing. 615 24$aEconomic History. 676 $a658.7 700 $aTamilia$b Robert D$4aut$4http://id.loc.gov/vocabulary/relators/aut$01061521 702 $aFerrell$b O. C$4aut$4http://id.loc.gov/vocabulary/relators/aut 702 $aHopkins$b Karen$4aut$4http://id.loc.gov/vocabulary/relators/aut 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910392728503321 996 $aMarketing Channels and Supply Chain Networks in North America$92519018 997 $aUNINA