LEADER 03442nam 22006495 450 001 9910392713203321 005 20200703164743.0 010 $a3-319-62374-5 024 7 $a10.1007/978-3-319-62374-0 035 $a(CKB)3780000000451121 035 $a(MiAaPQ)EBC4947023 035 $a(DE-He213)978-3-319-62374-0 035 $a(PPN)222234857 035 $a(EXLCZ)993780000000451121 100 $a20170812d2018 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aTrust and Reputation Management Systems$b[electronic resource] $eAn e-Business Perspective /$fby Denis Tr?ek 205 $a1st ed. 2018. 210 1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2018. 215 $a1 online resource (95 pages) 225 1 $aSpringerBriefs in Information Systems,$x2192-4929 311 $a3-319-62373-7 320 $aIncludes bibliographical references at the end of each chapters. 327 $aIntroduction -- A Brief Overview of Trust and Reputation Over Various Domains -- Computational Trust and Reputation Management -- An Implementation Roadmap -- Anticipated Uses of the Presented Tools -- Trust and Reputation Systems - Conclusions. 330 $aThis book provides an understanding of the core pillars of trust and reputation systems in electronic business settings. It presents the main existing methods and evaluates them from a managerial point of view. The book outlines the necessary technological environment without entangling the reader in too much technical detail. An implementation roadmap on a strategic and tactical level is given as well as guidance on linking trust and reputation management to existing information systems. Existing standards and solutions like recommendation systems, web services, semantic and big data technologies are put into context to prevent subverting efforts using false ratings, faked identities and other security issues. An outlook into recent and future developments completes the book. 410 0$aSpringerBriefs in Information Systems,$x2192-4929 606 $aManagement information systems 606 $aE-commerce 606 $aE-business 606 $aElectronic commerce 606 $aInternet marketing 606 $aBusiness Information Systems$3https://scigraph.springernature.com/ontologies/product-market-codes/522030 606 $ae-Commerce/e-business$3https://scigraph.springernature.com/ontologies/product-market-codes/I26000 606 $ae-Business/e-Commerce$3https://scigraph.springernature.com/ontologies/product-market-codes/522060 606 $aOnline Marketing/Social Media$3https://scigraph.springernature.com/ontologies/product-market-codes/513010 615 0$aManagement information systems. 615 0$aE-commerce. 615 0$aE-business. 615 0$aElectronic commerce. 615 0$aInternet marketing. 615 14$aBusiness Information Systems. 615 24$ae-Commerce/e-business. 615 24$ae-Business/e-Commerce. 615 24$aOnline Marketing/Social Media. 676 $a658.4038011 700 $aTr?ek$b Denis$4aut$4http://id.loc.gov/vocabulary/relators/aut$01062609 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910392713203321 996 $aTrust and Reputation Management Systems$92526883 997 $aUNINA