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100   $a20200313d2020      u|         0
101 0 $aeng
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181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aConsuming Extreme Sports $ePsychological Drivers and Consumer Behaviours of Extreme Athletes /$fby Francesco Raggiotto
205   $a1st ed. 2020.
210  1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Pivot,$d2020.
215   $a1 online resource (ix, 126 pages) $cillustrations
225 1 $aPalgrave pivot
311   $a3-030-40126-X 
327   $a1. Introduction -- 2. The Extreme Sports Phenomenon: Dust to Glory -- 3. Psychological Perspectives On Extreme Sport Participants -- 4. Live (and Spend?) to Tell. An Investigation of Drivers of Consumer Upgrading in Extreme Sports -- 5. Thrill Me! Advertising Effectiveness in Extreme vs Traditional Sports -- 6. The Heat is (Always) On? Extreme Personalities and Extreme Sporting Event Revisit Intentions -- 7. Conclusion.
330   $aThis book explores the consumption behaviour of ?extreme? athletes from a quantitative perspective. Extreme sports are a multi-billion-dollar industry. The behaviour of athletes who participate in them differs from the majority of consumers in that they voluntarily seek out risky and dangerous situations that other consumers actively avoid. It has therefore been suggested that these consumer-athletes may have a unique psychology in this regard. The book adopts a novel approach based on established psychological theories concerning the behaviour of extreme individuals, applying and translating them into marketing research and practice. It discusses how specific psychological drivers impact the consumption behaviour of consumer-athletes and a variety of marketing-relevant outcomes. By demonstrating that extreme consumers are characterized by a unique psychology that leads them to act and think differently, this book offers scholars deeper insights into consumer behaviour, while also helping practitioners target this lucrative marketing segment more effectively. Francesco Raggiotto is Research Fellow in Marketing at the Department of Economics and Statistics, University of Udine, Italy. His current research interests are in tourism management and sport management. He has published extensively in various academic journals, including the Journal of Business Research, Tourism Management and the Sport Management Review.
410  0$aPalgrave pivot.
606   $aMotivation research (Marketing)
606   $aSports?Psychological aspects
606   $aConsumer Behavior$3https://scigraph.springernature.com/ontologies/product-market-codes/513060
606   $aSport Psychology$3https://scigraph.springernature.com/ontologies/product-market-codes/Y45000
615  0$aMotivation research (Marketing).
615  0$aSports?Psychological aspects.
615 14$aConsumer Behavior.
615 24$aSport Psychology.
676   $a796.046
676   $a796.0460688
700   $aRaggiotto$b Francesco$4aut$4http://id.loc.gov/vocabulary/relators/aut$0763686
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910383848203321
996   $aConsuming Extreme Sports$92210313
997   $aUNINA