LEADER 03572nam 22005655 450 001 9910383848203321 005 20240702094507.0 010 $a9783030401276 010 $a3030401278 024 7 $a10.1007/978-3-030-40127-6 035 $a(CKB)4100000010660908 035 $a(MiAaPQ)EBC6133716 035 $a(DE-He213)978-3-030-40127-6 035 $a(PPN)243229089 035 $a(Perlego)3480191 035 $a(EXLCZ)994100000010660908 100 $a20200313d2020 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aConsuming Extreme Sports $ePsychological Drivers and Consumer Behaviours of Extreme Athletes /$fby Francesco Raggiotto 205 $a1st ed. 2020. 210 1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Pivot,$d2020. 215 $a1 online resource (ix, 126 pages) $cillustrations 225 1 $aPalgrave pivot 311 08$a9783030401269 311 08$a303040126X 327 $a1. Introduction -- 2. The Extreme Sports Phenomenon: Dust to Glory -- 3. Psychological Perspectives On Extreme Sport Participants -- 4. Live (and Spend?) to Tell. An Investigation of Drivers of Consumer Upgrading in Extreme Sports -- 5. Thrill Me! Advertising Effectiveness in Extreme vs Traditional Sports -- 6. The Heat is (Always) On? Extreme Personalities and Extreme Sporting Event Revisit Intentions -- 7. Conclusion. 330 $aThis book explores the consumption behaviour of 'extreme' athletes from a quantitative perspective. Extreme sports are a multi-billion-dollar industry. The behaviour of athletes who participate in them differs from the majority of consumers in that they voluntarily seek out risky and dangerous situations that other consumers actively avoid. It has therefore been suggested that these consumer-athletes may have a unique psychology in this regard. The book adopts a novel approach based on established psychological theories concerning the behaviour of extreme individuals, applying and translating them into marketing research and practice. It discusses how specific psychological drivers impact the consumption behaviour of consumer-athletes and a variety of marketing-relevant outcomes. By demonstrating that extreme consumers are characterized by a unique psychology that leads them to act and think differently, this book offers scholars deeper insights into consumerbehaviour, while also helping practitioners target this lucrative marketing segment more effectively. Francesco Raggiotto is Research Fellow in Marketing at the Department of Economics and Statistics, University of Udine, Italy. His current research interests are in tourism management and sport management. He has published extensively in various academic journals, including the Journal of Business Research, Tourism Management and the Sport Management Review. 410 0$aPalgrave pivot. 606 $aConsumer behavior 606 $aSports$xPsychological aspects 606 $aConsumer Behavior 606 $aSport Psychology 615 0$aConsumer behavior. 615 0$aSports$xPsychological aspects. 615 14$aConsumer Behavior. 615 24$aSport Psychology. 676 $a796.046 676 $a796.0460688 700 $aRaggiotto$b Francesco$4aut$4http://id.loc.gov/vocabulary/relators/aut$0763686 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910383848203321 996 $aConsuming Extreme Sports$92210313 997 $aUNINA