LEADER 02506nam 2200649 a 450 001 9910451292803321 005 20200520144314.0 010 $a0-674-04482-7 024 7 $a10.4159/9780674044821 035 $a(CKB)1000000000429569 035 $a(StDuBDS)AH23050941 035 $a(SSID)ssj0000114375 035 $a(PQKBManifestationID)11887323 035 $a(PQKBTitleCode)TC0000114375 035 $a(PQKBWorkID)10125516 035 $a(PQKB)10647758 035 $a(MiAaPQ)EBC3300154 035 $a(DE-B1597)457794 035 $a(OCoLC)432671594 035 $a(OCoLC)979574184 035 $a(OCoLC)984653159 035 $a(DE-B1597)9780674044821 035 $a(Au-PeEL)EBL3300154 035 $a(CaPaEBR)ebr10313872 035 $a(EXLCZ)991000000000429569 100 $a20070705d2008 uy 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aBrand new China$b[electronic resource] $eadvertising, media, and commercial culture /$fJing Wang 210 $aCambridge, Mass. $cHarvard University Press$d2008 215 $a1 online resource (xii, 411 p. ) $cill 300 $aBibliographic Level Mode of Issuance: Monograph 311 $a0-674-04708-7 311 $a0-674-02680-2 320 $aIncludes bibliographical references (p. 357-392) and index. 327 $aLocal content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media. 330 $aOne part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Wang's experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system. 606 $aAdvertising$zChina 606 $aMarketing$zChina 606 $aBrand name products$zChina 608 $aElectronic books. 615 0$aAdvertising 615 0$aMarketing 615 0$aBrand name products 676 $a659.10951 686 $a85.40$2bcl 700 $aWang$b Jing$f1950-$0889590 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910451292803321 996 $aBrand new China$92455838 997 $aUNINA LEADER 04261nam 22006975 450 001 9910380656303321 005 20240424225800.0 010 $a3-11-066133-0 010 $a3-11-066441-0 024 7 $a10.1515/9783110664416 035 $a(CKB)4100000010570061 035 $a(DE-B1597)522418 035 $a(DE-B1597)9783110664416 035 $a(MiAaPQ)EBC6209844 035 $a(OCoLC)1149530576 035 $a(Au-PeEL)EBL6209844 035 $a(ScCtBLL)15949874-0e6f-48fb-b523-a3d9875fdfc3 035 $a(oapen)https://directory.doabooks.org/handle/20.500.12854/37222 035 $a(Perlego)1387549 035 $a(oapen)doab37222 035 $a(EXLCZ)994100000010570061 100 $a20200406h20202020 fg 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 14$aThe Second World War in the Twenty-First-Century Museum $eFrom Narrative, Memory, and Experience to Experientiality /$fStephan Jaeger 210 $aBerlin/Boston$cDe Gruyter$d2020 210 1$aBerlin ;$aBoston : $cDe Gruyter, $d[2020] 210 4$dİ2020 215 $a1 online resource (XIV, 354 p.) 225 0 $aMedia and Cultural Memory / Medien und kulturelle Erinnerung ;$v26 311 08$a3-11-077770-3 311 08$a3-11-066106-3 327 $tFrontmatter -- $tAcknowledgements -- $tContents -- $tAbbreviations -- $tList of Illustrations -- $tPrologue -- $tChapter 1: The Second World War in the Twenty-First-Century Museum -- $tChapter 2: The Medium of the Museum -- $tChapter 3: Restricted Experientiality -- $tChapter 4: Primary Experientiality -- $tChapter 5: Secondary Experientiality -- $tChapter 6: The Transnational -- $tChapter 7: The Holocaust and Perpetration in War Museums -- $tChapter 8: Total War, Air War, and Suffering -- $tChapter 9: Art in Second World War Museums -- $tConclusion -- $tBibliography -- $tIndex 330 $aThe Second World War is omnipresent in contemporary memory debates. As the war fades from living memory, this study is the first to systematically analyze how Second World War museums allow prototypical visitors to comprehend and experience the past. It analyzes twelve permanent exhibitions in Europe and North America - including the Bundeswehr Military History Museum in Dresden, the Museum of the Second World War in Gda?sk, the House of European History in Brussels, the Imperial War Museums in London and Manchester, and the National WWII Museum in New Orleans - in order to show how museums reflect and shape cultural memory, as well as their cognitive, ethical, emotional, and aesthetic potential and effects. This includes a discussion of representations of events such as the Holocaust and air warfare. In relation to narrative, memory, and experience, the study develops the concept of experientiality (on a sliding scale between mimetic and structural forms), which provides a new textual-spatial method for reading exhibitions and understanding the experiences of historical individuals and collectives. It is supplemented by concepts like transnational memory, empathy, and encouraging critical thinking through difficult knowledge. 410 0$aMedia and Cultural Memory / Medien und Kulturelle Erinnerung 606 $aHolocaust Representation 606 $aSecond World War Memory 606 $aSecond World War Museum 606 $aTransnational Memory 606 $aHISTORY / Military / World War II$2bisacsh 610 $aHolocaust Representation. 610 $aSecond World War Memory. 610 $aSecond World War Museum. 610 $aTransnational Memory. 615 4$aHolocaust Representation. 615 4$aSecond World War Memory. 615 4$aSecond World War Museum. 615 4$aTransnational Memory. 615 7$aHISTORY / Military / World War II. 686 $aNB 3400$qDE-24/20sred$2rvk 700 $aJaeger$b Stephan, $4aut$4http://id.loc.gov/vocabulary/relators/aut$0175232 712 02$aKnowledge Unlatched$4fnd$4http://id.loc.gov/vocabulary/relators/fnd 801 0$bDE-B1597 801 1$bDE-B1597 906 $aBOOK 912 $a9910380656303321 996 $aThe Second World War in the Twenty-First-Century Museum$92107520 997 $aUNINA