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024 7 $a10.1007/978-3-030-39010-5
035   $a(CKB)4100000010473939
035   $a(MiAaPQ)EBC6120121
035   $a(DE-He213)978-3-030-39010-5
035   $a(PPN)259464260
035   $a(EXLCZ)994100000010473939
100   $a20200222d2020      u|         0
101 0 $aeng
135   $aurcnu||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aLessons from Trump?s Political Communication $eHow to Dominate the Media Environment /$fby Marco Morini
205   $a1st ed. 2020.
210  1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Pivot,$d2020.
215   $a1 online resource (xi, 126 pages)
225 1 $aPolitical Campaigning and Communication,$x2662-589X
311   $a3-030-39009-8 
327   $aChapter 1. Disintermediator-in-Chief -- Chapter 2. The Permanent Campaigner -- Chapter 3. The Clowning Performer -- Chapter 4. The Fascist Rhetor (The Incendiary Populist) -- Chapter 5. Exploiting the media ecosystem.
330   $aThis book explores Donald Trump?s political communication as a candidate and in the first two years in office. The 45th US President is dominating the media system and 'building the agenda' through the combined action of five strategies. He disintermediates his communication and manufactures a permanent campaign climate based on strong and inflammatory language to attract a constant and decisive media coverage. In disarticulating old-style political rhetoric, he privileges emotions over contents, slogans above thought. Trump?s jokes, mockeries and distinct rhetoric ? showing similarities to rhetorical strategies of Nazis during the 1930s ? help him impersonate the populist ?everyday man? who fights against the elites. His dominance of the news cycle also reflects a desire for higher TV ratings and Web traffic numbers. Essentially, Trump has critically exploited the media?s news logics and taken advantage of the American public's lack of trust in journalism. Marco Morini is Assistant Professor in Political Science at the University of Rome ?La Sapienza?, Italy. Previously, he was Jean Monnet Fellow at the Robert Schuman Centre at the European University Institute, Assistant Professor in Political Science at the International University of Sarajevo, and Post-Doctoral Research Fellow in Sociology at Macquarie University. His main research interests are political communication, comparative politics, and US Politics.
410  0$aPolitical Campaigning and Communication,$x2662-589X
606   $aPolitical communication
606   $aUnited States?Politics and government
606   $aPolitical leadership
606   $aCommunication
606   $aMarketing
606   $aPolitical Communication$3https://scigraph.springernature.com/ontologies/product-market-codes/911030
606   $aUS Politics$3https://scigraph.springernature.com/ontologies/product-market-codes/911180
606   $aPolitical Leadership$3https://scigraph.springernature.com/ontologies/product-market-codes/911230
606   $aMedia and Communication$3https://scigraph.springernature.com/ontologies/product-market-codes/412010
606   $aMarketing$3https://scigraph.springernature.com/ontologies/product-market-codes/513000
615  0$aPolitical communication.
615  0$aUnited States?Politics and government.
615  0$aPolitical leadership.
615  0$aCommunication.
615  0$aMarketing.
615 14$aPolitical Communication.
615 24$aUS Politics.
615 24$aPolitical Leadership.
615 24$aMedia and Communication.
615 24$aMarketing.
676   $a973.933092
676   $a658.8
700   $aMorini$b Marco$4aut$4http://id.loc.gov/vocabulary/relators/aut$0421680
712 02$aProQuest (Firm)
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910377833803321
996   $aLessons from Trump?s Political Communication$92220311
997   $aUNINA