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010   $a3-030-36650-2
024 7 $a10.1007/978-3-030-36650-6
035   $a(CKB)4900000000505220
035   $a(MiAaPQ)EBC6012279
035   $a(DE-He213)978-3-030-36650-6
035   $a(PPN)242848877
035   $a(EXLCZ)994900000000505220
100   $a20200110d2020      u|             0
101 0 $aeng
135   $aurcnu||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aRetail isn't dead $einnovative strategies for brick and mortar retail success /$fby Matthias Spanke
210  1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Macmillan,$d2020.
215   $a1 online resource (139 pages)
300   $aIncludes index.
311   $a3-030-36649-9 
327   $a1. Testing and Playing -- 2. Paid Experience -- 3. Pop-up Shop -- 4. Community Hub -- 5. Augmented Reality -- 6. Virtual Reality -- 7. Artificial Intelligence -- 8. RFID: Radio Frequency Identification -- 9. Social Networks -- 10. In-Store Apps -- 11. Easy Checkout -- 12. Pickup and Returns -- 13. Delivery -- 14. Point of Sale -- 15. Rent, Resale, Redesign -- 16. Closing Words.
330   $aThis book provides an accessible and multifaceted vision of the ongoing changes in the retail industry, presenting practical steps a retailer can take in their store to adapt to the digitized world. The benefits of online commerce can be transferred to physical retail, and brick-and-mortar businesses can expand on their existing advantages. Using these strategies, physical stores can not only compete with online retail, they can offer even more to their customers. Store closures are taking place at a staggering rate, and this book offers guidance on how to overcome the so-called retail apocalypse. The book offers 15 innovative strategies on how to: Transfer the benefits of online shopping to physical stores Develop new, interactive brand experiences Apply latest in-store technologies Present customers a more sustainable, greener store experience Also included is are practical tips for each strategy and 50 best-practice examples from around the world. With this book, readers will learn to navigate the changing retail landscape.
606   $aBusiness
606   $aMotivation research (Marketing)
606   $aLeadership
606   $aPopular Science in Business and Management$3https://scigraph.springernature.com/ontologies/product-market-codes/Q42000
606   $aConsumer Behavior$3https://scigraph.springernature.com/ontologies/product-market-codes/513060
606   $aBusiness Strategy/Leadership$3https://scigraph.springernature.com/ontologies/product-market-codes/515010
615  0$aBusiness.
615  0$aMotivation research (Marketing).
615  0$aLeadership.
615 14$aPopular Science in Business and Management.
615 24$aConsumer Behavior.
615 24$aBusiness Strategy/Leadership.
676   $a658.87
700   $aSpanke$b Matthias$0963294
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910373886703321
996   $aRetail isn't dead$92184166
997   $aUNINA