LEADER 01170nam0 22003011i 450 001 SUN0023148 005 20160614121000.0 010 $d0.00 100 $a20040909d1980 |0itac50 ba 101 $aita 102 $aIT 105 $a|||| ||||| 200 1 $aLa *percezione del comportamento aggressivo$fAnna Maria Manganelli Rattazzi 210 $aBologna$aPadova$cPātron$d1980 215 $a102 p.$d24 cm. 606 $aAggressivitā$2FI$3SUNC010371 620 $dBologna$3SUNL000003 620 $dPadova$3SUNL000007 676 $a157.7$v21 700 1$aManganelli Rattazzi$b, Anna Maria$3SUNV019294$0245644 712 $aPātron$3SUNV000212$4650 790 1$aManganelli Rattazzi, Annamaria$zManganelli Rattazzi, Anna Maria$3SUNV050824 801 $aIT$bSOL$c20181109$gRICA 912 $aSUN0023148 950 $aUFFICIO DI BIBLIOTECA DEL DIPARTIMENTO DI PSICOLOGIA$d16 CONS 2260 $e16 LET6708 995 $aUFFICIO DI BIBLIOTECA DEL DIPARTIMENTO DI PSICOLOGIA$bIT-CE0119$gLET$h6708$kCONS 2260$oc$qa 996 $aPercezione del comportamento aggressivo$9620516 997 $aUNICAMPANIA LEADER 01498nam 2200361 n 450 001 996392724203316 005 20221108032035.0 035 $a(CKB)1000000000684691 035 $a(EEBO)2264183004 035 $a(UnM)99870898 035 $a(EXLCZ)991000000000684691 100 $a19940915d1645 uy | 101 0 $aeng 135 $aurbn||||a|bb| 200 12$aA letter sent to the Honorable William Lenthall Esquire, Speaker of the Honorable House of Commons, concerning the miraculous taking of Tiverton-Castle with the church$b[electronic resource] 210 $aLondon $cPrinted for Edward Husband, printer to the Honorable House of Commons$dOctober 23. 1645 215 $a1 sheet ([1] p.) 300 $aSigned and dated: I.R. [i.e. John Rushworth] Tiverton, octob. 19. 1645. 300 $aReproduction of original in the British Library. 330 $aeebo-0158 607 $aGreat Britain$xHistory$yCivil War, 1642-1649$vEarly works to 1800 607 $aTiverton (England)$xHistory$vEarly works to 1800 700 $aRushworth$b John$f1612?-1690.$01001954 702 $aLenthall$b William$f1591-1662, 801 0$bCu-RivES 801 1$bCu-RivES 801 2$bCStRLIN 801 2$bCu-RivES 801 2$bWaOLN 906 $aBOOK 912 $a996392724203316 996 $aA letter sent to the Honorable William Lenthall Esquire, Speaker of the Honorable House of Commons, concerning the miraculous taking of Tiverton-Castle with the church$92341978 997 $aUNISA LEADER 04564nam 22007815 450 001 9910373886203321 005 20240509003645.0 010 $a9789811515408 010 $a9811515409 024 7 $a10.1007/978-981-15-1540-8 035 $a(CKB)4900000000505256 035 $a(MiAaPQ)EBC6006603 035 $a(DE-He213)978-981-15-1540-8 035 $a(PPN)242843565 035 $a(Perlego)3480199 035 $a(EXLCZ)994900000000505256 100 $a20200104d2020 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 14$aThe Attention Economy and How Media Works $eSimple Truths for Marketers /$fby Karen Nelson-Field 205 $a1st ed. 2020. 210 1$aSingapore :$cSpringer Nature Singapore :$cImprint: Palgrave Macmillan,$d2020. 215 $a1 online resource (161 pages) $cillustrations 300 $aIncludes index. 311 08$a9789811515392 311 08$a9811515395 327 $aChapter 1 - The First Episode -- Chapter 2 - Big Little Learnings -- Chapter 3 - Attention Science Becomes a Science -- Chapter 4 - The Reinvention of Invention -- Chapter 5 - A Guide to Now and Next -- Chapter 6 - From Realisation to Action: the Diary of a CPO -- Chapter 7 - The Investors -- Chapter 8 - Attention to Ethics -- Chapter 9 - Back to the Future Gazing. 330 $aIn a world of fake news, fast facts and seriously depleted attention stamina, this book offers a considered voice on the advertising chaos that colours our rapidly changing media environment. Rather than simply herald disruption, Karen Nelson-Field starts an intelligent conversation on what it will take for businesses to win in an attention economy, the advertising myths we need to leave behind and the scientific evidence we can use to navigate a complex advertising and media ecosystem. This book makes sense of viewability standards, coverage and clutter; it talks about the real quality behind a qCPM and takes a deep dive into the relationship between attention and sales. It explains the stark reality of human attention processing in advertising. Readers will learn how to maximise a viewer's divided attention by leveraging specific media attributes and using attention-grabbing creative triggers. Nelson-Field asks you to pay attention to a disrupted advertising future without panic, but rather with a keen eye on the things that brand owners can learn to control. Karen Nelson-Field is the Founder and Executive Director of Amplified Intelligence and Professor of Media Innovation at The University of Adelaide, Australia. Karen is a globally acclaimed researcher in media science, is a regular speaker on the major circuits, and has secured research funding from some of the world's largest advertisers. Her first book, Viral Marketing: The Science of Sharing(2013), set the record straight on hunting for 'viral success'. Her work has been noted in The New York Times, Bloomberg Business, CNBC, Forbes, Wall Street Journal, Huffington Post, Contagious and The Drum, and she is a regular media writer for the Australian Financial Review. Karen's commercial work combines tech and innovative methodological design to look closely at attention metrics in a disrupting digital economy. 606 $aBusiness 606 $aManagement science 606 $aAdvertising media planning 606 $aCommunication 606 $aTelemarketing 606 $aInternet marketing 606 $aSocial media 606 $aDigital media 606 $aBusiness and Management 606 $aMedia Planning 606 $aMedia and Communication 606 $aDigital Marketing 606 $aSocial Media 606 $aDigital and New Media 615 0$aBusiness. 615 0$aManagement science. 615 0$aAdvertising media planning. 615 0$aCommunication. 615 0$aTelemarketing. 615 0$aInternet marketing. 615 0$aSocial media. 615 0$aDigital media. 615 14$aBusiness and Management. 615 24$aMedia Planning. 615 24$aMedia and Communication. 615 24$aDigital Marketing. 615 24$aSocial Media. 615 24$aDigital and New Media. 676 $a658.872 700 $aNelson-Field$b Karen$4aut$4http://id.loc.gov/vocabulary/relators/aut$0935189 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910373886203321 996 $aThe Attention Economy and How Media Works$92106218 997 $aUNINA