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010   $a1-4842-5159-8
024 7 $a10.1007/978-1-4842-5159-1
035   $a(CKB)5280000000190240
035   $a(MiAaPQ)EBC5995830
035   $a(DE-He213)978-1-4842-5159-1
035   $a(CaSebORM)9781484251591
035   $a(PPN)242820875
035   $a(OCoLC)1143418163
035   $a(OCoLC)on1143418163
035   $a(EXLCZ)995280000000190240
100   $a20191209d2020      u|         0
101 0 $aeng
135   $aurcnu||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 14$aThe Brand Strategy Canvas $eA One-Page Guide for Startups /$fby Patrick Woods
205   $a1st ed. 2020.
210  1$aBerkeley, CA :$cApress :$cImprint: Apress,$d2020.
215   $a1 online resource (xiii, 123 pages) $cillustrations
300   $aIncludes index.
311   $a1-4842-5158-X 
320   $aIncludes bibliographical references.
327   $aChapter 1: Getting Started with the Brand Strategy Canvas -- Chapter 2: Overview of the Brand Strategy Canvas -- Chapter 3: Market Opportunity -- Chapter 4: Rational and Emotional Benefits -- Chapter 5: Brand Positioning -- Chapter 6: Defining Your Brand Values -- Chapter 7: Creating a Brand Personality -- Chapter 8: Drafting Key Messages -- Chapter 9: Completing Your Canvas -- Appendix A: Brand Strategy Canvas Template.
330   $aLaunching a startup is now easier than ever before. Building a lasting brand, however, remains a mystery for even the savviest of founders. An impactful, recognizable brand is perhaps a company?s most valuable intellectual property. And any strong brand starts with a strategy. The Brand Strategy Canvas has arrived to coach you beyond buzzword-laden tips and tricks, and instead offers you thorough, practical techniques to jump-start your strategy creation process. Author Patrick Woods distills fundamental questions to guide your strategy into a revolutionary single-page tool known as the titular Brand Strategy Canvas. The book takes you through each of the simple yet thought-provoking questions of the tool to develop your strategy, including considering audience insight, assessing benefits, creating a positioning statement, and identifying key messages. You will explore real-world case studies along the way and build a message map that ensures your organization drives home a consistent, clear, and authentic message to your target audience. No matter where you are in the business creation process, The Brand Strategy Canvas is the tool you need to build a brand from scratch that you can enthusiastically and effectively implement in real time. This book provides value to team members in companies of all sizes and stages, and is fit for any level of professional wanting to kickstart their entrepreneurial goals. A brand created today must be built for all of tomorrow?s possibilities, and The Brand Strategy Canvas is the book you will want by your side.
606   $aNew business enterprises
606   $aVenture capital
606   $aStrategic planning
606   $aLeadership
606   $aBranding (Marketing)
606   $aTelemarketing
606   $aInternet marketing
606   $aInteractive multimedia
606   $aMultimedia systems
606   $aStart-Ups and Venture Capital
606   $aBusiness Strategy and Leadership
606   $aBranding
606   $aDigital Marketing
606   $aMedia Design
615  0$aNew business enterprises.
615  0$aVenture capital.
615  0$aStrategic planning.
615  0$aLeadership.
615  0$aBranding (Marketing).
615  0$aTelemarketing.
615  0$aInternet marketing.
615  0$aInteractive multimedia.
615  0$aMultimedia systems.
615 14$aStart-Ups and Venture Capital.
615 24$aBusiness Strategy and Leadership.
615 24$aBranding.
615 24$aDigital Marketing.
615 24$aMedia Design.
676   $a658.827
700   $aWoods$b Patrick$4aut$4http://id.loc.gov/vocabulary/relators/aut$0923926
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910367256903321
996   $aThe Brand Strategy Canvas$92073412
997   $aUNINA