LEADER 04065nam 22006255 450 001 9910367255303321 005 20251116220414.0 010 $a3-658-28421-8 024 7 $a10.1007/978-3-658-28421-3 035 $a(CKB)4100000009678262 035 $a(MiAaPQ)EBC5968661 035 $a(DE-He213)978-3-658-28421-3 035 $a(PPN)252745442 035 $a(EXLCZ)994100000009678262 100 $a20191023d2020 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aCongruency, Expectations and Consumer Behavior in Digital Environments /$fby Frederic Nimmermann 205 $a1st ed. 2020. 210 1$aWiesbaden :$cSpringer Fachmedien Wiesbaden :$cImprint: Springer Gabler,$d2020. 215 $a1 online resource (226 pages) $cillustrations 225 1 $aHandel und Internationales Marketing Retailing and International Marketing,$x2626-3327 311 08$a3-658-28420-X 320 $aIncludes bibliographical references. 327 $aDeeper Understanding of the Role of Mental Construal for Advertising Processing and Pictoral Product Presentations in Digital Environments -- Impact of Human-like Attributes on the Acceptance of Digital Voice Assistants -- More Profound Understanding of Complaint Management in the Eye of the Beholder in Online Environments -- Impact of Expectations on the Choice of eSports Event Consumption Form and Videogame Success. 330 $aA progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business activities. These transformations not only impact business but also affect consumers? attitudes, beliefs, and practices. Thus, Frederic Nimmermann sheds light on consumer behavior in central subareas in digital environments such as advertising. Six essays address specific phenomena in these central subareas for a more profound understanding of consumers and their related behavior. Both academia and practitioners profit from the results and implications of this study. Contents Deeper Understanding of the Role of Mental Construal for Advertising Processing and Pictoral Product Presentations in Digital Environments Impact of Human-like Attributes on the Acceptance of Digital Voice Assistants More Profound Understanding of Complaint Management in the Eye of the Beholder in Online Environments Impact of Expectations on the Choice of eSports Event Consumption Form and Videogame Success Target Groups Scientists and students in the field of marketing and distribution Practitioners in industry in these fields of expertise About the Author Frederic Nimmermann works as a research assistant at the Chair of Marketing and Retailing at the University of Siegen. His research focuses on consumer behavior in digital environments. 410 0$aHandel und Internationales Marketing Retailing and International Marketing,$x2626-3327 606 $aMarketing 606 $aElectronic commerce 606 $aElectronic commerce 606 $aElectronic commerce 606 $aSales management 606 $aMarketing$3https://scigraph.springernature.com/ontologies/product-market-codes/513000 606 $ae-Business/e-Commerce$3https://scigraph.springernature.com/ontologies/product-market-codes/522060 606 $aSales/Distribution$3https://scigraph.springernature.com/ontologies/product-market-codes/524000 615 0$aMarketing. 615 0$aElectronic commerce. 615 0$aElectronic commerce. 615 0$aElectronic commerce. 615 0$aSales management. 615 14$aMarketing. 615 24$ae-Business/e-Commerce. 615 24$aSales/Distribution. 676 $a658.8342 700 $aNimmermann$b Frederic$4aut$4http://id.loc.gov/vocabulary/relators/aut$01060994 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910367255303321 996 $aCongruency, Expectations and Consumer Behavior in Digital Environments$92516845 997 $aUNINA