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010   $a3-030-25875-0
024 7 $a10.1007/978-3-030-25875-7
035   $a(CKB)4100000009382543
035   $a(DE-He213)978-3-030-25875-7
035   $a(MiAaPQ)EBC5915696
035   $a(PPN)252635604
035   $a(EXLCZ)994100000009382543
100   $a20191001d2020      u|         0
101 0 $aeng
135   $aurnn|008mamaa
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aDesign Thinking for Strategy $eInnovating Towards Competitive Advantage /$fby Claude Diderich
205   $a1st ed. 2020.
210  1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2020.
215   $a1 online resource (XII, 219 p. 54 illus.) 
225 1 $aManagement for Professionals,$x2192-8096
311   $a3-030-25874-2 
327   $aPart I: The Concepts and Theories Behind Innovative Strategy Design -- Part II: A Structured Approach to Strategy Development -- Part III: Laying the Foundation for a Successful Strategy -- Part IV: Iteratively Developing the Business Model Underlying the Strategy -- Part V: Exposing the Designed Strategy to the Competitive Environment.
330   $aThe business environment is changing more rapidly than ever before, and new business ideas are emerging. This book discusses applying insights from design thinking to craft novel strategies that satisfy customer needs, make use of the available capabilities, integrate requirements for financial success and provide competitive advantage. It guides readers through the jungle encountered when developing a strategy for sustained growth and profitability. It addresses strategy design in a holistic way by applying abductive reasoning, iteratively observing customers and focusing on empathy, as well as prototyping ideas and using customers to validate them. Uniquely applying insights from design thinking to strategy, this book is a must-read for graduates, MBAs and executives interested in innovation and strategy, as well as corporate strategists, innovation managers, business analysts and consultants.
410  0$aManagement for Professionals,$x2192-8096
606   $aGame theory
606   $aLeadership
606   $aMarket research
606   $aNew business enterprises
606   $aGame Theory, Economics, Social and Behav. Sciences$3https://scigraph.springernature.com/ontologies/product-market-codes/M13011
606   $aBusiness Strategy/Leadership$3https://scigraph.springernature.com/ontologies/product-market-codes/515010
606   $aMarket Research/Competitive Intelligence$3https://scigraph.springernature.com/ontologies/product-market-codes/513030
606   $aStart-Ups/Venture Capital$3https://scigraph.springernature.com/ontologies/product-market-codes/514030
615  0$aGame theory.
615  0$aLeadership.
615  0$aMarket research.
615  0$aNew business enterprises.
615 14$aGame Theory, Economics, Social and Behav. Sciences.
615 24$aBusiness Strategy/Leadership.
615 24$aMarket Research/Competitive Intelligence.
615 24$aStart-Ups/Venture Capital.
676   $a519
676   $a658.4012
700   $aDiderich$b Claude$4aut$4http://id.loc.gov/vocabulary/relators/aut$0944690
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910367254603321
996   $aDesign Thinking for Strategy$92266160
997   $aUNINA