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101 0 $aeng
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181   $ctxt$2rdacontent
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200 10$aBrand Choice and Loyalty $eEvidence from Swiss Car Registration Microdata /$fby Beat Meier
205   $a1st ed. 2020.
210  1$aWiesbaden :$cSpringer Fachmedien Wiesbaden :$cImprint: Springer Gabler,$d2020.
215   $a1 online resource (XVI, 109 p. 11 illus., 2 illus. in color.) 
225 1 $aInnovatives Markenmanagement,$x2627-1117
311   $a3-658-28013-1 
327   $aGeneral Understanding of Consumer Behavior Regarding Choice and Loyalty -- Influences of Demographic Factors on Brand Choice and Loyalty -- Effects of Incentives on Purchase Behavior -- Formation of Brand Loyalty over Time. .
330   $aBy analyzing a large car registration dataset, Beat Meier shows various aspects of consumer behavior in the context of durable goods. He thereby isolates various influences on purchase decisions, e.g. the brand owned before, the price, and demographic variables. Furthermore, he investigates the short-term effects of tax incentives and reputation shocks on brand choice and brand loyalty. The dataset used is very unique and allows a longitudinal examination of the cars owned by a person. This permits to gain insights on consumer behavior of durable goods that are relatively expensive and bought infrequently. Contents General Understanding of Consumer Behavior Regarding Choice and Loyalty Influences of Demographic Factors on Brand Choice and Loyalty Effects of Incentives on Purchase Behavior Formation of Brand Loyalty over Time Target Groups Researcher and students of business administration, marketing, branding, consumer behavior, decision theory Experts in the automotive industry, durable goods, marketing, branding About the Author Beat Meier studied banking & finance and completed his doctorate in business administration at the Department of Business Administration at the University of Zurich, Switzerland. His focus is the quantitative analysis of consumer behavior in the context of durable goods. .
410  0$aInnovatives Markenmanagement,$x2627-1117
606   $aConsumer behavior
606   $aMarketing research
606   $aBusiness intelligence
606   $aConsumer Behavior 
606   $aMarket Research and Competitive Intelligence
615  0$aConsumer behavior.
615  0$aMarketing research.
615  0$aBusiness intelligence.
615 14$aConsumer Behavior .
615 24$aMarket Research and Competitive Intelligence.
676   $a658.8342
700   $aMeier$b Beat$4aut$4http://id.loc.gov/vocabulary/relators/aut$0867016
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996   $aBrand Choice and Loyalty$91935201
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