LEADER 03879nam 22005655 450 001 9910367249003321 005 20200701093433.0 010 $a3-658-28867-1 024 7 $a10.1007/978-3-658-28867-9 035 $a(CKB)4940000000150576 035 $a(MiAaPQ)EBC5990292 035 $a(DE-He213)978-3-658-28867-9 035 $a(PPN)242818129 035 $a(EXLCZ)994940000000150576 100 $a20191207d2020 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aConcepts of Quality Connected to Social Media and Emotions /$fby Denisa Elena Vlad 205 $a1st ed. 2020. 210 1$aWiesbaden :$cSpringer Fachmedien Wiesbaden :$cImprint: Springer Gabler,$d2020. 215 $a1 online resource (228 pages) 225 1 $aSustainable Management, Wertschöpfung und Effizienz,$x2523-8620 311 $a3-658-28866-3 327 $aQuality of Products and Services -- The Influence of Social Media on the Consumers? Expectations -- Importance of Information in Social Media -- Influence of Emotional Attachment on the Relationship With the Brand -- Post-truth and Fake News and How They Relate to Human Emotions -- Consumer Behavior in the Online Environment . 330 $aDenisa Elena Vlad highlights the influence of social media and emotions on the consumer and his perception of the quality of products. She brings attention to new popular concepts like ?post-truth? and ?fake news? as well as the relationship between these concepts and human emotions. The author defines the concept of quality and highlights its subjectivity, clarifying the influence of social media by creating expectations among all consumers and how their emotions reconfigure business and all information presented online. Contens Quality of Products and Services The Influence of Social Media on the Consumers? Expectations Importance of Information in Social Media Influence of Emotional Attachment on the Relationship With the Brand Post-truth and Fake News and How They Relate to Human Emotions Consumer Behavior in the Online Environment Target Groups Lectures and students of Business Administration, Marketing and Consumer Behavior Professionals from fields such as Business, Market Research, Marketing and Business Strategy The Author Denisa Elena Vlad holds a doctoral degree in Economics (2017), obtained at Bucharest University of Economic Studies in Romania. She works for a private banking-service in Romania and is responsible for marketing and communication. She has experience as an event manager in planning business and lifestyle events, conferences, but also in sales, support and service quality. 410 0$aSustainable Management, Wertschöpfung und Effizienz,$x2523-8620 606 $aInternational business enterprises 606 $aMotivation research (Marketing) 606 $aInternet marketing 606 $aInternational Business$3https://scigraph.springernature.com/ontologies/product-market-codes/525000 606 $aConsumer Behavior$3https://scigraph.springernature.com/ontologies/product-market-codes/513060 606 $aOnline Marketing/Social Media$3https://scigraph.springernature.com/ontologies/product-market-codes/513010 615 0$aInternational business enterprises. 615 0$aMotivation research (Marketing). 615 0$aInternet marketing. 615 14$aInternational Business. 615 24$aConsumer Behavior. 615 24$aOnline Marketing/Social Media. 676 $a302.231 700 $aVlad$b Denisa Elena$4aut$4http://id.loc.gov/vocabulary/relators/aut$01064586 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910367249003321 996 $aConcepts of Quality Connected to Social Media and Emotions$92539299 997 $aUNINA