LEADER 04385nam 22007695 450 001 9910367246403321 005 20240923195441.0 010 $a9783030256548 010 $a3030256545 024 7 $a10.1007/978-3-030-25654-8 035 $a(CKB)4100000009759233 035 $a(MiAaPQ)EBC5975732 035 $a(DE-He213)978-3-030-25654-8 035 $a(PPN)253154057 035 $a(Perlego)3494758 035 $a(EXLCZ)994100000009759233 100 $a20191108d2020 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aUnderstanding Luxury Fashion $eFrom Emotions to Brand Building /$fedited by Isabel Cantista, Teresa Sádaba 205 $a1st ed. 2020. 210 1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Macmillan,$d2020. 215 $a1 online resource (XXIII, 284 pages) $cillustrations (some color) 225 1 $aPalgrave Advances in Luxury,$x2662-107X 311 0 $a9783030256531 311 0 $a3030256537 327 $aPart I. Introduction -- 1. Introduction; Isabel Cantista and Teresa Sádaba -- 2. Understanding Luxury: A Philosophical Perspective; Marta Mendonça -- Part II. Understanding Luxury and Emotions -- 3. From Mere Luxury to Unique Lifestyle: The Transformation of Taste in the 'Age of Glamour'; Ambrogia Cereda -- 4. The Dark Side of Luxury: When Negative Emotions are Felt by Very Wealthy Consumers; Virginie de Barnier and Elyette Roux -- 5. The Future of Luxury: Fashioning Wellbeing through Holistic Design; Kirsten Scott -- Part III. Understanding Luxury and Society -- 6. Sustainable Luxury: The Effect of Corporate Social Responsibility Strategy on Luxury Consumption Motivations; Carmela Donato, Matteo De Angelis and Cesare Amatulli -- 7. Luxury Perfume Brands and Millennial Consumers; Aileen Stewart and Lindsey Carey -- 8. The Evolution of the Chinese Luxury Fashion Consumer: An Interpretative Study of Luxury Value Perceptions; Patsy Perry, Liz Barnes and Tiantian Ye -- Part IV. Case Studies: Brand Building and Communication -- 9. Speedy Tuesday: Omega's Adoption of Communication 4.0; François H. Courvoisier and Claire Roederer -- 10. Brand Building: The Case of Collaboration between Javier Carvajal and Loewe; Eugenia Josa Martinez, Maria Villanueva and Isabel Cantista -- 11. Rapha: Weaving Story Strands of Luxury; Catherine Glover. 330 $aOffering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective, addressing the idea that humans need luxury. From this framework it delves deep into two particular dimensions of luxury, emotions and society, and concludes with cases of brand building in order to illustrate the two dimensions at work. Comparative analysis between countries is brought together with an emphasis on China. Chapters address the ongoing growth in the market, as well as the significant changes in the sector brought about by fast international expansion and an increased focus on ethical supply and sustainability, making the book an insightful read for scholars of fashion business, luxury and branding. 410 0$aPalgrave Advances in Luxury,$x2662-107X 606 $aLuxury goods industry 606 $aBranding (Marketing) 606 $aConsumer behavior 606 $aManagement 606 $aBusiness ethics 606 $aAesthetics 606 $aLuxury 606 $aBranding 606 $aConsumer Behavior 606 $aManagement 606 $aBusiness Ethics 606 $aAesthetics 615 0$aLuxury goods industry. 615 0$aBranding (Marketing) 615 0$aConsumer behavior. 615 0$aManagement. 615 0$aBusiness ethics. 615 0$aAesthetics. 615 14$aLuxury. 615 24$aBranding. 615 24$aConsumer Behavior. 615 24$aManagement. 615 24$aBusiness Ethics. 615 24$aAesthetics. 676 $a687 676 $a658.827 702 $aCantista$b Isabel$4edt$4http://id.loc.gov/vocabulary/relators/edt 702 $aSádaba$b Teresa$4edt$4http://id.loc.gov/vocabulary/relators/edt 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910367246403321 996 $aUnderstanding Luxury Fashion$92220302 997 $aUNINA