LEADER 04014nam 22006495 450 001 9910367246103321 005 20240326130543.0 010 $a9783030255572 010 $a3030255573 024 7 $a10.1007/978-3-030-25557-2 035 $a(CKB)4100000009759234 035 $a(MiAaPQ)EBC5973817 035 $a(DE-He213)978-3-030-25557-2 035 $a(PPN)252840593 035 $a(Perlego)3494528 035 $a(EXLCZ)994100000009759234 100 $a20191106d2020 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aUnleashing the Crowd $eCollaborative Solutions to Wicked Business and Societal Problems /$fby Ann Majchrzak, Arvind Malhotra 205 $a1st ed. 2020. 210 1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Macmillan,$d2020. 215 $a1 online resource (323 pages) 311 08$a9783030255565 311 08$a3030255565 327 $a1. What is Crowdsourcing for Innovation? -- 2. Our Research on Comparing Idea Sharing -- 3. Practice #1: Minimally Committed Knowledge Baton Passers -- 4. Practice #2: Crowds Offering a Variety of Types of Knowledge Are More Innovative Than Crowds Suggesting More Ideas -- 5. Practice #3: Amplify Creative Associations of Knowledge Fragments -- 6. Practice #4: Reconstructing Needs for Creative Associations -- 7. Practice #5: Allowing the Crowd to Play Any Innovation-Enabling They Choose -- 8. Tying it All Together: A Theory of Collective Production of Innovation to Inspire Future Research -- 9. Designing Technology Platforms for Collective Co-Production: Advice When Selecting Crowdsourcing Platforms -- 10. Unleashing the Crowd: Overcoming the Managerial Challenges -- 11. Final Words: What's the Future: Managing Organizations as Crowds Enabled by Super-Connectivity and Big Data. 330 $aThis book disrupts the way practitioners and academic scholars think about crowds, crowdsourcing, innovation, and new organizational forms in this emerging period of ubiquitous access to the internet. The authors argue that the current approach to crowdsourcing unnecessarily limits the crowd to offering ideas, locking out those of us with knowledge about a problem. They use data from 25 case studies of flash crowds - anonymous strangers answering online announcements to participate in a 7-10 day innovation challenge - half of whom were unleashed from the limitations of focusing on ideas. Yet, these crowds were able to develop new business models, new product lines, and offer useful solutions to global problems in fields as diverse as health care insurance, software development, and societal change. This book, which offers a theory of collective production of innovative solutions explaining the practices that the crowds organically followed, will revolutionize current assumptions about how innovation and crowdsourcing should be managed for commercial as well as societal purposes. 606 $aBusiness 606 $aManagement science 606 $aTechnological innovations 606 $aStrategic planning 606 $aLeadership 606 $aBusiness and Management 606 $aInnovation and Technology Management 606 $aBusiness Strategy and Leadership 615 0$aBusiness. 615 0$aManagement science. 615 0$aTechnological innovations. 615 0$aStrategic planning. 615 0$aLeadership. 615 14$aBusiness and Management. 615 24$aInnovation and Technology Management. 615 24$aBusiness Strategy and Leadership. 676 $a004.019 676 $a658.4063 700 $aMajchrzak$b Ann$4aut$4http://id.loc.gov/vocabulary/relators/aut$089018 702 $aMalhotra$b Arvind$4aut$4http://id.loc.gov/vocabulary/relators/aut 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910367246103321 996 $aUnleashing the Crowd$92223271 997 $aUNINA