LEADER 05711nam 22007211 450 001 9910511355403321 005 20211005203748.0 010 $a1-4742-3586-7 010 $a1-4742-3588-3 010 $a1-4742-3587-5 024 7 $a10.5040/9781474235884 035 $a(CKB)3710000000498306 035 $a(EBL)4094736 035 $a(SSID)ssj0001570066 035 $a(PQKBManifestationID)16221205 035 $a(PQKBTitleCode)TC0001570066 035 $a(PQKBWorkID)12970584 035 $a(PQKB)10216204 035 $a(MiAaPQ)EBC4094736 035 $a(OCoLC)927140831 035 $a(UtOrBLW)bpp09259704 035 $a(MiAaPQ)EBC6164623 035 $a(EXLCZ)993710000000498306 100 $a20160203d2015 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aCrosslinguistic influence and crosslinguistic interaction in multilingual language learning /$fedited by Gessica De Angelis, Ulrike Jessner, Marijana Kresic 210 1$aNew York :$cBloomsbury Academic,$d[2015] 215 $a1 online resource (273 p.) 300 $aDescription based upon print version of record. 311 $a1-350-03648-X 311 $a1-4742-3585-9 320 $aIncludes bibliographical references and index. 327 $aMachine generated contents note: -- 1. Introduction -- Gessica De Angelis (Trinity College Dublin, Ireland); -- Ulrike Jessner (University of Innsbruck, Austria); Marijana Kresic (University of Zadar, Croatia) -- 2. Perceptual Training of Novel Speech Contrasts in L3 Acquisition: The Effect of Multilingual Benefit -- Divya Verma Gogoi, James D. Harnsberger and Caroline Wiltshire (University of Florida, USA) -- 3. The Lexicon-Syntax Interfacein 3L1 acquisition: An Experimental Investigation of the Unaccusative/Unergative Distinction -- Megan Devlin, Raffaella Folli and Christina Sevdali (University of Ulster, Ireland) -- 4. Can a Background Language Alter the Path of Acquisition of Verb Placement in a Multilingual Context? Evidence from a Longitudinal Study -- Laura Sa?nchez (University of Barcelona, Spain) -- 5. Item-related determinants of cognate guessing in multilinguals -- Jan Vanhove and Raphael Berthele (University of Fribourg, Switzerland) -- 6. Developing Cognitive Strategies through Pluralistic approaches -- Rebecca Dahm (Universite? de Limoges, France) -- 7. "If you know Amharic you can read this": Emergent literacy in multilingual pre-reading children -- Anat Stavans (Beit Berl College and Research Institute for Innovation in Education at Hebrew University in Jerusalem, Israel) -- 8. Does German help speakers of Dutch to understand written and spoken Danish words? - The role of second language knowledge in decoding an unknown but related language -- Femke Swarte, Anja Schu?ppert and Charlotte Gooskens (University of Groningen, The Netherlands) -- 9. Is A2 in German better than B2 in French when reading Danish? The role of prior language knowledge when faced with an unknown language -- Karolina Mieszkowska and Agnieszka Otwinowska (University of Warsaw, Poland) -- 10. Do learners transfer from the language they perceive as most closely related to the L3? The role of psychotypology for lexical and grammatical cross-linguistic influence in French L3 -- Christina Lindqvist (Uppsala University, Sweden) -- 11. Epilogue -- De Angelis, Jessner, Kresic -- Bibliography -- Index. 330 $a"Which strategies do multilingual learners use when confronted with languages they don't yet know? Which factors are involved in activating prior linguistic knowledge in multilingual learning? This v. offers valuable insights into recent research in multilingualism, crosslinguistic influence and crosslinguistic interaction. Experts in the field examine the role of background languages in multilingual learning. All the chapters point to the heart of the question of what the 'multilingual mind' is. Does learning one language actually help you learn another, and if so, why? This volume looks at languages and scenarios beyond English as a second language - Italian, Gealic, Dutch and German, amongst others, are covered, as well as instances of third and additional language learning. Research into crosslinguistic influence and crosslinguistic interaction essentially contributes to our understanding of how language learning works when there are three or more languages in contact."--Bloomsbury Publishing. 606 $aEducation, Bilingual$xCross cultural studies 606 $aIntercultural communciation$xCross cultural studies 606 $aLanguage acquisition$xCross cultural studies 606 $aMulticultural education$xCross cultural studies 606 $aMultilingualism$xStudy and teaching 606 $aSecond language acquisition$xSocial aspects 606 $aSecond language acquisition$xStudy and teaching 606 $2linguistics 615 0$aEducation, Bilingual$xCross cultural studies. 615 0$aIntercultural communciation$xCross cultural studies. 615 0$aLanguage acquisition$xCross cultural studies. 615 0$aMulticultural education$xCross cultural studies. 615 0$aMultilingualism$xStudy and teaching. 615 0$aSecond language acquisition$xSocial aspects. 615 0$aSecond language acquisition$xStudy and teaching. 676 $a404/.2 702 $aDe Angelis$b Gessica$f1965- 702 $aJessner$b Ulrike 702 $aKresic$b Marijana 801 0$bUtOrBLW 801 1$bUtOrBLW 906 $aBOOK 912 $a9910511355403321 996 $aCrosslinguistic influence and crosslinguistic interaction in multilingual language learning$92548504 997 $aUNINA LEADER 00954nam0 22002411i 450 001 UON00032208 005 20231205102106.448 100 $a20020107d1963 |0itac50 ba 101 $arus 102 $aSU 105 $a|||| 1|||| 200 1 $aTJURKOLOGICESKIE issledovanija 210 $aMoskva$cIzd. Nauka$d1963 298 p. ; 22 cm In testa al front. $cAkademija Nauk SSSR, Otdelenie Literatury Jazyka 606 $aTURCOLOGIA$3UONC010556$2FI 620 $aRU$dMoskva$3UONL003152 686 $aOTT I$cIMPERO OTTOMANO - INTERDISCIPLINARI$2A 712 $aAkademija Nauk SSSR$3UONV247334$4650 801 $aIT$bSOL$c20241213$gRICA 899 $aSIBA - SISTEMA BIBLIOTECARIO DI ATENEO$2UONSI 912 $aUON00032208 950 $aSIBA - SISTEMA BIBLIOTECARIO DI ATENEO$dSI OTT I 013 N $eSI SA 17870 5 013 N 996 $aTJURKOLOGICESKIE issledovanija$91189839 997 $aUNIOR LEADER 04710nam 22006255 450 001 9910367245303321 005 20251116220657.0 010 $a9783030339265 010 $a3030339262 024 7 $a10.1007/978-3-030-33926-5 035 $a(CKB)4100000009845265 035 $a(MiAaPQ)EBC5983482 035 $a(DE-He213)978-3-030-33926-5 035 $a(PPN)242826334 035 $a(Perlego)3492126 035 $a(EXLCZ)994100000009845265 100 $a20191120d2020 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aTransgenerational Marketing $eEvolution, Expansion, and Experience /$fby Rajagopal 205 $a1st ed. 2020. 210 1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Macmillan,$d2020. 215 $a1 online resource (312 pages) 311 08$a9783030339258 311 08$a3030339254 320 $aIncludes bibliographical references and index. 327 $aSection I: Theoretical Foundations -- Chapter 1. Evolution of Marketing Scholarship -- Chapter 2. Transgenerational entrepreneurship -- Section II: Growth of Functional Perspectives -- Chapter 3. Generations of Innovation and Technology -- Chapter 4. Growth of Supply Chain Management -- Chapter 5. Evolution of Decision making in Marketing -- Chapter 6. Development of Consumer Behavior -- Chapter 7. Industrial Marketing across Generations -- Section III: Global Transformations -- Chapter 8. Shifts in Market Competition -- Chapter 9. Business Diplomacy and Corporate Social Initiatives -- Chapter 10. Next Generation Market and Consumerism -- Index Terms. 330 $a"...discussing critically the evolution of marketing scholarship and linking it to contemporary marketing practices is a commendable contribution of this book. A welcome addition to literature and a must for students to learn marketing foundations..." -John D Sullivan, Chairman & Associate Professor, Boston University, Metropolitan College, USA "Society has been changing at an increasing rate, and marketing has had to change and adapt to keep up with the changing society and consumer. This book makes the development of these two phenomena in a clear straightforward fashion. A must read for all..." -John Stanton, Chairman & Professor, Department of Food Marketing, St. Joseph University, USA This book critically examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look to gain competitive advantage in the marketplace by driving tactical moves, inculcating small cost-effective changes in marketing approaches. Often, strategic choices of companies lean towards developing competitive differentiations that enable consumers to realize the value of money, causing loyalty shifts in the competitive marketplace. The book focuses on the consumer as the pivot of marketing and argues that the consumer serves as a bidirectional channel during pre-and post-purchase period. It explains how consumer affections sentimentally and emotionally help in growing the brands and companies over generations. This book significantly contributes to the existing literature and serves as a learning post and a think tank for students, researchers, and business managers. Rajagopal is Professor of Marketing at EGADE Business School, Technologic de Monterrey, Santa Fe Campus, Mexico and Life Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, UK. He is also Visiting Professor at Metropolitan College, Boston University, USA. He has to his credit 58 books on marketing management and rural development themes, and over 400 research contributions that include published research papers in national and international refereed journals. 606 $aMarketing 606 $aTechnological innovations 606 $aInternational economic integration 606 $aGlobalization 606 $aMarketing 606 $aInnovation and Technology Management 606 $aEmerging Markets and Globalization 615 0$aMarketing. 615 0$aTechnological innovations. 615 0$aInternational economic integration. 615 0$aGlobalization. 615 14$aMarketing. 615 24$aInnovation and Technology Management. 615 24$aEmerging Markets and Globalization. 676 $a658.8 676 $a658.8009 700 $aRajagopal$b Desikacharya$4aut$4http://id.loc.gov/vocabulary/relators/aut$01859228 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910367245303321 996 $aTransgenerational Marketing$94487519 997 $aUNINA