LEADER 05335nam 22008775 450 001 9910367243203321 005 20230301133655.0 010 $a3-030-08277-6 024 7 $a10.1007/978-3-030-08277-2 035 $a(CKB)4100000009445192 035 $a(DE-He213)978-3-030-08277-2 035 $a(MiAaPQ)EBC5917285 035 $a(PPN)248603671 035 $a(EXLCZ)994100000009445192 100 $a20191004d2020 u| 0 101 0 $aeng 135 $aurnn#008mamaa 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aDigital Transformation in Business and Society $eTheory and Cases /$fedited by Babu George, Justin Paul 205 $a1st ed. 2020. 210 1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Macmillan,$d2020. 215 $a1 online resource (XVII, 300 p. 12 illus.) 311 $a3-030-08276-8 327 $a1. Introduction -- 2. Human Flourishing in Smart Cities -- 3. On How Big Data Revolutionizes Knowledge Management -- 4. Social Media in Marketing Communications: A Synthesis of Successful Strategies for the Digital Generation -- 5. Social Media Technologies and Export Marketing -- 6. Data Analytics and Predictive Analytics: How Technology Fits into the Equation -- 7. Effective Engagement of Digital Natives in the Ever-Transforming Digital World -- 8. Robotics, Artificial Intelligence, and the Evolving Nature of Work -- 9. The Dark Side of Big Data: Personal Privacy, Data Security and Price Discrimination -- 10. Digital Finance for Financial inclusion and Inclusive Growth -- 11. Understanding Consumer Behavior in Technology Mediated Spaces -- 12. An Evaluation of the National Open Government Data (OGD) Portal of the United Arab Emirates -- 13. Artificial Intelligence and Robotics Technology in the Hospitality Industry: Current Applications and Future Trends -- 14. Risk Management in the Digital Era: The Case of Nigerian Banks -- 15. Digital Technology to Enhance Project Leadership Practice: The Case of Civil Construction -- 16. The Making of Data Driven Sustainable Smart City Communities in Holiday Destinations. 330 $aThe digital traces that people leave behind as they conduct their daily lives provide a powerful resource for businesses to better understand the dynamics of an otherwise chaotic society. Digital technologies have become omnipresent in our lives and we still do not fully know how to make the best use of the data these technologies could harness. Businesses leveraging big data appropriately could definitely gain a sustainable competitive advantage. With a balanced mix of texts and cases, this book discusses a variety of digital technologies and how they transform people and organizations. It offers a debate on the societal consequences of the yet unfolding technological revolution and proposes alternatives for harnessing disruptive technologies for the greater benefit of all. This book will have wide appeal to academics in technology management, strategy, marketing, and human resource management. 606 $aTecnologia de la informació$2thub 606 $aDades massives$2thub 606 $aGestió de la tecnologia$2thub 606 $aMàrqueting per Internet$2thub 606 $aNegocis$2thub 606 $aInformation technology 606 $aBusiness?Data processing 606 $aKnowledge management 606 $aLeadership 606 $aMotivation research (Marketing) 606 $aBig data 606 $aInternet marketing 606 $aIT in Business$3https://scigraph.springernature.com/ontologies/product-market-codes/522000 606 $aKnowledge Management$3https://scigraph.springernature.com/ontologies/product-market-codes/515030 606 $aBusiness Strategy/Leadership$3https://scigraph.springernature.com/ontologies/product-market-codes/515010 606 $aConsumer Behavior$3https://scigraph.springernature.com/ontologies/product-market-codes/513060 606 $aBig Data$3https://scigraph.springernature.com/ontologies/product-market-codes/I29120 606 $aOnline Marketing/Social Media$3https://scigraph.springernature.com/ontologies/product-market-codes/513010 608 $aLlibres electrònics$2thub 615 7$aTecnologia de la informació 615 7$aDades massives 615 7$aGestió de la tecnologia 615 7$aMàrqueting per Internet 615 7$aNegocis 615 0$aInformation technology. 615 0$aBusiness?Data processing. 615 0$aKnowledge management. 615 0$aLeadership. 615 0$aMotivation research (Marketing). 615 0$aBig data. 615 0$aInternet marketing. 615 14$aIT in Business. 615 24$aKnowledge Management. 615 24$aBusiness Strategy/Leadership. 615 24$aConsumer Behavior. 615 24$aBig Data. 615 24$aOnline Marketing/Social Media. 676 $a650 676 $a658.05 676 $a303.4833 702 $aGeorge$b Babu$4edt$4http://id.loc.gov/vocabulary/relators/edt 702 $aPaul$b Justin$4edt$4http://id.loc.gov/vocabulary/relators/edt 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910367243203321 996 $aDigital Transformation in Business and Society$92079154 997 $aUNINA