LEADER 00766nam0-2200289---450- 001 990009714270403321 005 20130410160954.0 035 $a000971427 035 $aFED01000971427 035 $a(Aleph)000971427FED01 035 $a000971427 100 $a20130410d1985----km-y0itay50------ba 101 0 $aeng 102 $aGB 105 $ay-------001yy 200 1 $aHuman betterment$fKenneth E. Boulding 210 $aBeverly Hills $cSage$d1985 215 $a224 p.$d22 cm 676 $a303.4 700 1$aBoulding,$bKenneth Ewart$f<1910-1993>$0291145 801 0$aIT$bUNINA$gREICAT$2UNIMARC 901 $aBK 912 $a990009714270403321 952 $aVI A 888$b5183$fFSPBC 959 $aFSPBC 996 $aHuman betterment$9843966 997 $aUNINA LEADER 03608oam 2200505 450 001 9910367242803321 005 20210111144421.0 010 $a981-13-9542-X 024 7 $a10.1007/978-981-13-9542-0 035 $a(OCoLC)1230151290 035 $a(MiFhGG)GVRL59OA 035 $a(EXLCZ)994100000009451853 100 $a20210106h20202020 uy 0 101 0 $aeng 135 $aurun|---uuuua 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 00$aFashion and film $emoving images and consumer behavior /$fPeter Bug, editor 205 $a1st ed. 2020. 210 1$aCham, Switzerland :$cSpringer,$d[2020] 210 4$d?2020 215 $a1 online resource (xvi, 301 pages) $cillustrations (some color), charts 225 1 $aSpringer Series in Fashion Business,$x2366-8776 311 $a981-13-9541-1 320 $aIncludes bibliographical references. 327 $a1. An Introductory Viewpoint to Fashion and Film -- 2. Cinema Films Influencing Fashion -- 3. Fashion and fashion advertisement in TV ? Study Germany -- 4. Fashion Product Placement in International TV Series -- 5. YouTube Fashion Videos -- 6. Instagram Fashion Videos -- 7. Self-referencing Fashion Brand Films -- 8. Music Videos and Fashion Business? Hip-hop study -- 9. Fashion Show Films -- 10. Event Films Influencing Fashion -- 11. Product Presentation with Moving Images in Fashion E-Commerce -- 12. Product Presentation with Moving Images in Fashion E-Commerce -- 13. Analysis of motion pictures in fashion stores in Stuttgart -- 14. The Future of Fashion Films in Augmented Reality and Virtual Reality. 330 $aThis book aims to explore various aspects of the use of moving images in fashion retail and fashion apparel companies in-store or online. The use of moving images is growing in numbers and in relevance for consumers. Films can be used in various forms by fashion businesses in traditional media like cinema or TV and in modern forms like in social media or moving images in high street stores. The book provides a data-oriented analysis of the state-of-the-art with certain future outlooks. Additional areas of covering fashion in moving images, such as ?fashion company identity films? or ?fashion and music videos? are covered in order to get a more complete analysis from a consumer influenced perspective. Peter Bug is a professor of Fashion Marketing at Reutlingen University in Germany since 2000 and founding dean of the B.Sc. program International Fashion Retail since 2010. 2005 he lectured the Marketing and Marketing Research courses as full professor for one semester at the College of Business at Valparaiso University, IN, USA. Before his university time he worked as sales forecasting consultant for numerous mainly European-based fashion and textiles companies like adidas France and adidas Headquarters, Germany. He gained additional consultancy and teaching experience outside Europe in USA, China, Peru, and Morocco. 410 0$aSpringer series in fashion business. 606 $aFashion merchandising 606 $aClothing and dress on television 606 $aClothing and dress in motion pictures 606 $aConsumer behavior 615 0$aFashion merchandising. 615 0$aClothing and dress on television. 615 0$aClothing and dress in motion pictures. 615 0$aConsumer behavior. 676 $a658.8 702 $aBug$b Peter 801 0$bMiFhGG 801 1$bMiFhGG 906 $aBOOK 912 $a9910367242803321 996 $aFashion and Film$91922215 997 $aUNINA