LEADER 04584nam 22006855 450 001 9910366573003321 005 20200702032858.0 010 $a3-030-26350-9 024 7 $a10.1007/978-3-030-26350-8 035 $a(CKB)4100000009759210 035 $a(MiAaPQ)EBC5974944 035 $a(DE-He213)978-3-030-26350-8 035 $a(EXLCZ)994100000009759210 100 $a20191106d2020 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 14$aThe Average Consumer in Confusion-based Disputes in European Trademark Law and Similar Fictions /$fby Rasmus Dalgaard Laustsen 205 $a1st ed. 2020. 210 1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2020. 215 $a1 online resource (xxi, 435 pages) 311 $a3-030-26349-5 327 $aPart I The Average Consumer: A Consumer Fiction in European Trademark Law -- Background -- Methodology -- Legal Sources -- The Dynamics of the European Trademark Law -- Part II Horizontal Analysis: One Among Other Fictions and the UCPD Consumer Models -- The Average Consumer as a Legal Fiction and Beyond -- The Average Consumer and Its More or Less Distant Cousins -- The UCPD and Trademark Average Consumers: Two of a Kind? -- Part III Vertical Analysis: The Judicial Background and European Trademark Law -- The Early Beginnings of the Average Consumer Pre Sabel -- Likelihood of Confusion: Legislative Harmonisation? -- The Average Consumer in a ?Global? Perspective -- Contextualisation of the Average Consumer -- Part IV Wrapping Up -- Putting the Average Consumer into Perspective -- Table of Legislation, Preparatory Works Etc -- Table of Cases -- Bibliography. 330 $aThis book contends that, with regard to the likelihood of confusion standard, European trademark law applies the average consumer incoherently and inconsistently. To test this proposal, it presents an analysis of the horizontal and vertical level of harmonization of the average consumer. The horizontal part focuses on similar fictions in areas of law adjacent to European trademark law (and in economics), and the average consumer in unfair competition law. The vertical part focuses on European trademark law, represented mainly by EU trademark law, and the trademark laws of the UK, Sweden, Denmark and Norway. The book provides readers with a better understanding of key aspects of European trademark law (the average consumer applied as part of the likelihood of confusion standard) and combines relevant law and practices with theoretical content and other related areas of law (and economics). Accordingly, it is an asset for policymakers and practitioners, as well as general readers with an interest in intellectual property law and theory. 606 $aMass media 606 $aLaw 606 $aLaw?Europe 606 $aCommercial law 606 $aPrivate international law 606 $aConflict of laws 606 $aLaw?Philosophy 606 $aIT Law, Media Law, Intellectual Property$3https://scigraph.springernature.com/ontologies/product-market-codes/R15009 606 $aEuropean Law$3https://scigraph.springernature.com/ontologies/product-market-codes/R20000 606 $aBusiness Law$3https://scigraph.springernature.com/ontologies/product-market-codes/529000 606 $aPrivate International Law, International & Foreign Law, Comparative Law $3https://scigraph.springernature.com/ontologies/product-market-codes/R14002 606 $aTheories of Law, Philosophy of Law, Legal History$3https://scigraph.springernature.com/ontologies/product-market-codes/R11011 615 0$aMass media. 615 0$aLaw. 615 0$aLaw?Europe. 615 0$aCommercial law. 615 0$aPrivate international law. 615 0$aConflict of laws. 615 0$aLaw?Philosophy. 615 14$aIT Law, Media Law, Intellectual Property. 615 24$aEuropean Law. 615 24$aBusiness Law. 615 24$aPrivate International Law, International & Foreign Law, Comparative Law . 615 24$aTheories of Law, Philosophy of Law, Legal History. 676 $a341.7588094 676 $a341.7588094 700 $aLaustsen$b Rasmus Dalgaard$4aut$4http://id.loc.gov/vocabulary/relators/aut$0787916 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910366573003321 996 $aAverage Consumer in Confusion-based Disputes in European Trademark Law and Similar Fictions$91756131 997 $aUNINA