LEADER 03984nam  22005295  450 
001 9910350271703321
005 20200704011914.0
010   $a981-13-8157-7
024 7 $a10.1007/978-981-13-8157-7
035   $a(CKB)4100000008876870
035   $a(DE-He213)978-981-13-8157-7
035   $a(MiAaPQ)EBC5811776
035   $a(EXLCZ)994100000008876870
100   $a20190705d2019      u|         0
101 0 $aeng
135   $aurnn|008mamaa
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aSpecialized Discourses and Their Readerships /$fedited by David Banks, Emilia Di Martino
205   $a1st ed. 2019.
210  1$aSingapore :$cSpringer Singapore :$cImprint: Springer,$d2019.
215   $a1 online resource (XV, 125 p. 15 illus.) 
225 1 $aThe M.A.K. Halliday Library Functional Linguistics Series,$x2198-9869
311   $a981-13-8156-9 
327   $aEditors? Preface: Specialized Discourses and their Readerships: A Historical Sketch and an Introduction to the Papers -- Chapter 1: The Scientific Research Article Publication Process as a Macro-Genre: Outlining the Parameters of Successful and Unsuccessful Communication between the Writers and the Gatekeeping Readers -- Chapter 2: ?Logically, We Quite Agree with the IARC?: Negotiating Interpersonal Meaning in a Corpus of Scientific Texts -- Chapter 3: Recognising Voices: The ?Voice-holder? Aspect of ENGAGEMENt in Experts? Tweets on the Fukushima Nuclear Crisis -- Chapter 4: From Academic Discourse to the Construal of Scientific Cognition and Knowledge Structures -- Chapter 5: Motion and Locution: A Pragma-scientific Study of Wole Soyinka?s Death and the King?s Horseman and Keye Abiona?s Even Kins are Guilty -- Chapter 6: ?Tetanus? Who Cares about Tetanus??: Audience Engagement and Co-participation in Medical Blogs.
330   $aThis volume studies the relationship between the writers of specialized text and their readers in a broad range of settings, including research, popularization and education. It offers younger researchers an insight into the targeting process, helping them consider the impact their work can have, and showing them how to achieve greater exposure. Further, it offers an invaluable reflective instrument for beginning and experienced researchers, drawing on a veritable treasure trove of their colleagues? experience. As such, it represents a way for researchers and students in linguistics and related disciplines to access issues from a different, insider perspective. Reader targeting has become a very sophisticated process, with authors often addressing their potential readers even in video. Compared to other forms of writing, academic writing stands out because authors are, in the majority of cases, also consumers of the same type of products, which makes them excellent ?targeters.? .
410  0$aThe M.A.K. Halliday Library Functional Linguistics Series,$x2198-9869
606   $aApplied linguistics
606   $aDiscourse analysis
606   $aIntercultural communication
606   $aApplied Linguistics$3https://scigraph.springernature.com/ontologies/product-market-codes/N13000
606   $aDiscourse Analysis$3https://scigraph.springernature.com/ontologies/product-market-codes/N51000
606   $aIntercultural Communication$3https://scigraph.springernature.com/ontologies/product-market-codes/N68000
615  0$aApplied linguistics.
615  0$aDiscourse analysis.
615  0$aIntercultural communication.
615 14$aApplied Linguistics.
615 24$aDiscourse Analysis.
615 24$aIntercultural Communication.
676   $a410
702   $aBanks$b David$4edt$4http://id.loc.gov/vocabulary/relators/edt
702   $aDi Martino$b Emilia$4edt$4http://id.loc.gov/vocabulary/relators/edt
906   $aBOOK
912   $a9910350271703321
996   $aSpecialized Discourses and Their Readerships$92531390
997   $aUNINA