LEADER 00926nam 2200313 450 001 9910349660203321 005 20200204102217.0 010 $a978-88-857-55632-1 100 $a20191125d2019----u y0engy50 ba 101 0 $aita 102 $aIT 105 0 $a 00 200 1 $aDescolarizzare la società$euna società senza scuola è possibile?$fIvan Illich$fprefazione di Andrea Staid 210 $aMilano$aUdine$cMimesis$d2019 215 $a167 p.$d22 cm 225 1 $aMimesis. Biblioteca$v5 610 0 $aEducazione$aAspetti sociali 676 $a370.1$v22$zita 700 1$aIllich,$bIvan$f<1926-2002>$0124723 702 1$aStaid,$bAndrea 801 0$aIT$bUNINA$gREICAT$2UNIMARC 901 $aBK 912 $a9910349660203321 952 $a370.1 ILL 1$b6832$fbfs 952 $aCOLLEZ. 2620 (5)$b505/2020$fFSPBC 959 $aFSPBC 959 $aBFS 996 $aDeschooling society$926989 997 $aUNINA LEADER 03872nam 22006375 450 001 9910483102403321 005 20220209015910.0 010 $a3-030-41180-X 024 7 $a10.1007/978-3-030-41180-0 035 $a(CKB)4100000010771014 035 $a(MiAaPQ)EBC6147790 035 $a(DE-He213)978-3-030-41180-0 035 $a(EXLCZ)994100000010771014 100 $a20200327d2020 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aOscar Buzz and the Influence of Word of Mouth on Movie Success /$fby Owen Eagan 205 $a1st ed. 2020. 210 1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Pivot,$d2020. 215 $a1 online resource (xiii, 132 pages) 311 $a3-030-41179-6 327 $a1. Introduction -- 2. The Enduring Appeal of Movies -- 3. Risks & Rewards -- 4. Film Festivals -- 5. The Influence of Film Critics -- 6. Movie Buzz & Information Cascades -- 7. The Influence of Word of Mouth -- 8. Oscar Campaigns -- 9. Insights from the Experts -- 10. Closing Thoughts. . 330 $aThis book explores why word of mouth is the most important determinant of a movie?s success. Beginning with a discussion of the enduring appeal of movies, and why the box office has survived the disruption of television and will likely survive the disruption of streaming services, Owen Eagan goes on to discuss the unpredictable nature of movies and ways to mitigate their risk. His astute analysis sheds light on the role of film festivals, film critics, Oscar campaigns and word of mouth in influencing a film's success. Eagan concludes with a summary of why word of mouth is the most influential among all the variables that affect a film?s outcome. Expertly synthesizing quantitative analyses of box office data with illuminating insights from industry experts, this concise and engaging book presents findings with important implications for scholars, industry insiders and marketing professionals alike. Owen Eagan is a Senior Lecturer in the Department of Communication Studies at Emerson College. He specializes in measuring and assessing strategic communications in business and political environments. He also serves as a Senior Vice President for Consensus Strategies, a management consulting firm specializing in strategic advocacy services. 606 $aMotion pictures 606 $aCommunication 606 $aMotion pictures?United States 606 $aPopular Culture 606 $aIndustrial management 606 $aFilm/TV Industry$3https://scigraph.springernature.com/ontologies/product-market-codes/413170 606 $aMedia and Communication$3https://scigraph.springernature.com/ontologies/product-market-codes/412010 606 $aAmerican Cinema and TV$3https://scigraph.springernature.com/ontologies/product-market-codes/413010 606 $aPopular Culture $3https://scigraph.springernature.com/ontologies/product-market-codes/411170 606 $aMedia Management$3https://scigraph.springernature.com/ontologies/product-market-codes/513020 615 0$aMotion pictures. 615 0$aCommunication. 615 0$aMotion pictures?United States. 615 0$aPopular Culture. 615 0$aIndustrial management. 615 14$aFilm/TV Industry. 615 24$aMedia and Communication. 615 24$aAmerican Cinema and TV. 615 24$aPopular Culture . 615 24$aMedia Management. 676 $a659.1979143 676 $a301 (edition:22) 700 $aEagan$b Owen$4aut$4http://id.loc.gov/vocabulary/relators/aut$01075948 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910483102403321 996 $aOscar Buzz and the Influence of Word of Mouth on Movie Success$92585859 997 $aUNINA