LEADER 02958nam 2200649 a 450 001 9910791375903321 005 20230725015441.0 010 $a0-470-88551-3 010 $a1-282-68395-0 010 $a9786612683954 010 $a0-470-88350-2 035 $a(CKB)2560000000011266 035 $a(EBL)537338 035 $a(OCoLC)638860368 035 $a(SSID)ssj0000434755 035 $a(PQKBManifestationID)12175051 035 $a(PQKBTitleCode)TC0000434755 035 $a(PQKBWorkID)10403468 035 $a(PQKB)10623155 035 $a(MiAaPQ)EBC537338 035 $a(EXLCZ)992560000000011266 100 $a20091207d2010 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aComplicit$b[electronic resource] $ehow greed and collusion made the credit crisis unstoppable /$fMark Gilbert 205 $a1st ed. 210 $aNew York $cBloomberg Press$d2010 215 $a1 online resource (194 p.) 225 1 $aBloomberg ;$vv.19 300 $aIncludes index. 311 $a1-57660-346-6 327 $aBubbles are for bathtubs. The real estate boom -- Unsafe at any rating. CDOs and the companies that judged them -- Priced for perfection. the financial gene pool economic Darwinism couldn't improve -- Bubbles, bubbles everywhere. Global liquidity's search for a profitable home -- Judgment or luck. The profits banks couldn't understand-or protect against -- Knight in rusty armor. An ill-advised rescue helps show banks just how much value their collateralized debt has lost -- The noose tightens. Frozen money markets confound central bankers, hurt consumers, and drive imploding investments back onto bankers' books -- Central banks, unbalanced. Caught off guard, the financial authorities make up the rules as they go along -- Et tu, money markets and municipals? The crunch catches vanilla investments -- Giants fall. The credit crisis reaches its climax -- Conclusions and policy prescriptions. 330 $a"Reporter and editor Mark Gilbert plumbs the origins of the sub-prime debt crisis, tracing it back to 'a silent conspiracy of the well rewarded' in banking, real estate, trading, insurance, investing, politics, regulation, credit rating, law, and economic theory"--Provided by publisher. 410 0$aBloomberg 606 $aSubprime mortgage loans$zUnited States 606 $aCredit$zUnited States 606 $aFinancial crises$zUnited States 606 $aMortgage banks$zUnited States 615 0$aSubprime mortgage loans 615 0$aCredit 615 0$aFinancial crises 615 0$aMortgage banks 676 $a330.90511 676 $a332.1 676 $a332.1/7530973 676 $a332.17530973 700 $aGilbert$b Mark$0262995 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910791375903321 996 $aComplicit$93802196 997 $aUNINA LEADER 03409nam 22006495 450 001 9910349354603321 005 20230811000858.0 010 $a3-658-24878-5 024 7 $a10.1007/978-3-658-24878-9 035 $a(CKB)4100000009445208 035 $a(DE-He213)978-3-658-24878-9 035 $a(MiAaPQ)EBC5917304 035 $a(EXLCZ)994100000009445208 100 $a20191005d2019 u| 0 101 0 $aeng 135 $aurnn|008mamaa 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aAdvances in Advertising Research X $eMultiple Touchpoints in Brand Communication /$fedited by Enrique Bigne, Sara Rosengren 205 $a1st ed. 2019. 210 1$aWiesbaden :$cSpringer Fachmedien Wiesbaden :$cImprint: Springer Gabler,$d2019. 215 $a1 online resource (XI, 240 p. 34 illus.) 225 1 $aEuropean Advertising Academy,$x2626-0336 311 $a3-658-24877-7 320 $aIncludes bibliographical references. 327 $aDigital Communications and Multiple Touchpoints -- Creativity in Advertising -- Consumer Responses to Multiple Communications. 330 $aThis book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multiple touchpoints. It specifically relates to new insights into how profitability and customer engagement are affected by multiple and very diverse consumer touchpoints in an omni-connected world. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 17th International Conference in Advertising (ICORIA), which was held in Valencia (Spain) in June 2018. The conference gathered more than 180 participants from over 27 countries all over the world. Contents Digital Communications and Multiple Touchpoints Creativity in Advertising Consumer Responses to Multiple Communications Target Groups Researchers, instructors, and students in the fields of advertising, communication, marketing and media management, as well as practitioners in these areas The Editors Enrique Bigne is Professor of Marketing at the University of Valencia, Spain. Sara Rosengren is Professor of Marketing and Retailing at the Stockholm School of Economics, Sweden. 410 0$aEuropean Advertising Academy,$x2626-0336 606 $aEconomics$xPsychological aspects 606 $aConsumer behavior 606 $aBranding (Marketing) 606 $aTelemarketing 606 $aInternet marketing 606 $aEconomic Psychology 606 $aConsumer Behavior 606 $aBranding 606 $aDigital Marketing 615 0$aEconomics$xPsychological aspects. 615 0$aConsumer behavior. 615 0$aBranding (Marketing). 615 0$aTelemarketing. 615 0$aInternet marketing. 615 14$aEconomic Psychology. 615 24$aConsumer Behavior . 615 24$aBranding. 615 24$aDigital Marketing. 676 $a158 702 $aBigne$b Enrique$4edt$4http://id.loc.gov/vocabulary/relators/edt 702 $aRosengren$b Sara$4edt$4http://id.loc.gov/vocabulary/relators/edt 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910349354603321 996 $aAdvances in Advertising Research X$92456085 997 $aUNINA