LEADER 01219nam a2200277 i 4500 001 991001062169707536 008 110215s2006 it h b 001 0dita d 020 $a888814367X 020 $a9788888143675 035 $ab13954623-39ule_inst 040 $aBiblioteca Interfacoltà$bita 082 04$a945.3 100 1 $aNeerfeld, Christiane$0474355 245 10$a'Historia per forma di diaria' :$bla cronachistica veneziana contemporanea a cavallo tra il Quattro e il Cinquecento /$cChristiane Neerfeld 260 $aVenezia :$bIstituto veneto di scienze, lettere ed arti,$c2006 300 $aXIV, 268 p. :$bfacs. ;$c24 cm. 440 0$aMemorie. Istituto veneto di scienze, lettere ed arti.$pClasse di scienze morali, lettere ed arti ;$v114 504 $aBibliografia: p. 231-254 650 4$aCronache veneziane$ySec. 15.-16. 650 4$aVenezia$c$xStoriografia$ySec. 15.-16. 907 $a.b13954623$b02-04-14$c15-02-11 912 $a991001062169707536 945 $aLE002 Ann. 214/114$g1$i2002000621719$lle002$oe$pE0.00$q-$rl$s- $t0$u0$v0$w0$x0$y.i15229919$z15-02-11 996 $aHistoria per forma di diaria'$9252363 997 $aUNISALENTO 998 $ale002$b15-02-11$cm$da $e-$fita$git $h0$i0 LEADER 03408nam 22006495 450 001 9910349354603321 005 20230811000858.0 010 $a3-658-24878-5 024 7 $a10.1007/978-3-658-24878-9 035 $a(CKB)4100000009445208 035 $a(DE-He213)978-3-658-24878-9 035 $a(MiAaPQ)EBC5917304 035 $a(EXLCZ)994100000009445208 100 $a20191005d2019 u| 0 101 0 $aeng 135 $aurnn|008mamaa 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aAdvances in Advertising Research X $eMultiple Touchpoints in Brand Communication /$fedited by Enrique Bigne, Sara Rosengren 205 $a1st ed. 2019. 210 1$aWiesbaden :$cSpringer Fachmedien Wiesbaden :$cImprint: Springer Gabler,$d2019. 215 $a1 online resource (XI, 240 p. 34 illus.) 225 1 $aEuropean Advertising Academy,$x2626-0336 311 $a3-658-24877-7 320 $aIncludes bibliographical references. 327 $aDigital Communications and Multiple Touchpoints -- Creativity in Advertising -- Consumer Responses to Multiple Communications. 330 $aThis book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multiple touchpoints. It specifically relates to new insights into how profitability and customer engagement are affected by multiple and very diverse consumer touchpoints in an omni-connected world. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 17th International Conference in Advertising (ICORIA), which was held in Valencia (Spain) in June 2018. The conference gathered more than 180 participants from over 27 countries all over the world. Contents Digital Communications and Multiple Touchpoints Creativity in Advertising Consumer Responses to Multiple Communications Target Groups Researchers, instructors, and students in the fields of advertising, communication, marketing and media management, as well as practitioners in these areas The Editors Enrique Bigne is Professor of Marketing at the University of Valencia, Spain. Sara Rosengren is Professor of Marketing and Retailing at the Stockholm School of Economics, Sweden. 410 0$aEuropean Advertising Academy,$x2626-0336 606 $aEconomics$xPsychological aspects 606 $aConsumer behavior 606 $aBranding (Marketing) 606 $aTelemarketing 606 $aInternet marketing 606 $aEconomic Psychology 606 $aConsumer Behavior 606 $aBranding 606 $aDigital Marketing 615 0$aEconomics$xPsychological aspects. 615 0$aConsumer behavior. 615 0$aBranding (Marketing) 615 0$aTelemarketing. 615 0$aInternet marketing. 615 14$aEconomic Psychology. 615 24$aConsumer Behavior . 615 24$aBranding. 615 24$aDigital Marketing. 676 $a158 702 $aBigne$b Enrique$4edt$4http://id.loc.gov/vocabulary/relators/edt 702 $aRosengren$b Sara$4edt$4http://id.loc.gov/vocabulary/relators/edt 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910349354603321 996 $aAdvances in Advertising Research X$92456085 997 $aUNINA