LEADER 01975nam0 2200361 i 450 001 SUN0123978 005 20191008021848.848 010 $d0.00 017 70$2N$a978-3-319-55236-1 100 $a20191004d2017 |0engc50 ba 101 $aeng 102 $aCH 105 $a|||| ||||| 200 1 $a*Modeling, dynamics, optimization and bioeconomics 2. : contributions DGS III, Porto, Portugal, February 2014, and Bioeconomy VII, Berkeley, USA, March 2014 - Selected Contributions$fAlberto Adrego Pinto, David Zilberman editors 205 $aCham : Springer, 2017 210 $axiii$d532 p.$cill. ; 24 cm 215 $aPubblicazione in formato elettronico 410 1$1001SUN0102574$12001 $a*Springer proceedings in mathematics & statistics$v195$1210 $aBerlin$cSpringer$d2012-. 606 $a00B25$xProceedings of conferences of miscellaneous specific interest [MSC 2020]$2MF$3SUNC020732 606 $a92-XX$xBiology and other natural sciences [MSC 2020]$2MF$3SUNC020839 606 $a91-XX$xGame theory, economics, finance, and other social and behavioral sciences [MSC 2020]$2MF$3SUNC025601 620 $aCH$dCham$3SUNL001889 702 1$aPinto$b, Alberto Adrego$3SUNV080649 702 1$aZilberman$b, David$3SUNV080650 712 12$aInternational Conference on Dynamics, Games and Science$d3.$f2014$ePorto$3SUNV095444 712 12$aBerkeley Bioeconomy Conference$d7.$f2014$eBerkeley$3SUNV095445 712 $aSpringer$3SUNV000178$4650 801 $aIT$bSOL$c20210503$gRICA 856 4 $uhttp://doi.org/10.1007/978-3-319-55236-1 912 $aSUN0123978 950 $aUFFICIO DI BIBLIOTECA DEL DIPARTIMENTO DI MATEMATICA E FISICA$d08CONS e-book 0791 $e08eMF791 20191004 996 $aModeling, dynamics, optimization and bioeconomics 2. : contributions DGS III, Porto, Portugal, February 2014, and Bioeconomy VII, Berkeley, USA, March 2014 - Selected Contributions$91562409 997 $aUNICAMPANIA LEADER 03033oam 22005534a 450 001 996312639503316 005 20210915045142.0 010 $a90-485-3867-X 024 7 $a10.1515/9789048538676 035 $a(CKB)4100000009151150 035 $a(MiAaPQ)EBC5880666 035 $a(OCoLC)1178720756 035 $a(MdBmJHUP)muse78199 035 $a(DE-B1597)536700 035 $a(OCoLC)1114970721 035 $a(DE-B1597)9789048538676 035 $a(EXLCZ)994100000009151150 100 $a20200724e20202019 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aDigital Gaming and the Advertising Landscape$fTeresa de la Hera 210 1$aBaltimore, Maryland :$cProject Muse,$d2020 210 4$d©2020 215 $a1 online resource (208 pages) $ccolor illustrations 225 0 $aGames and play 311 $a94-6298-715-7 320 $aIncludes bibliographical references and index. 327 $tFrontmatter --$tContents --$tAcknowledgments --$tPreface --$t1. Digital Games and the Advertising Landscape: An Introduction --$t2. Advergames: A Definition --$t3. Advergames: History --$t4. Advergames: Effectiveness --$t5. The Procedural School: A Critical Analysis --$t6. Persuasion through Digital Games: A Theoretical Model --$t7. Persuasive Strategies for Advergames --$t8. A Case Study: Tem de Tank --$tConclusions --$tAbout the Author --$tIndex 330 $aThe evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to convey advertising messages remains unexploited. *Digital Gaming and the Advertising Landscape* explores the different ways advertising messages can be embedded within digital games. An interdisciplinary approach is used to help explain how persuasive communication works within digital games. It does so by forging new links within the area of game studies where the emphasis of this book clearly lies, while also taking up new subjects such as design theories and their relation to games as well as how this relationship may be used in a practical context. 410 0$aGames and play (Amsterdam, Netherlands) 606 $aVideo games$xEconomic aspects 606 $aVideo games industry 606 $aElectronic games$xMarketing 608 $aElectronic books. 610 $aAdvergames, persuasive games, advertising, entertaining persuasive communication. 615 0$aVideo games$xEconomic aspects. 615 0$aVideo games industry. 615 0$aElectronic games$xMarketing. 676 $a338.4/77948 700 $aHera$b Teresa de la$01023714 801 0$bMdBmJHUP 801 1$bMdBmJHUP 906 $aBOOK 912 $a996312639503316 996 $aDigital Gaming and the Advertising Landscape$92432304 997 $aUNISA LEADER 01913nam 2200385z- 450 001 9910346917903321 005 20210211 010 $a1000015413 035 $a(CKB)4920000000101343 035 $a(oapen)https://directory.doabooks.org/handle/20.500.12854/41663 035 $a(oapen)doab41663 035 $a(EXLCZ)994920000000101343 100 $a20202102d2010 |y 0 101 0 $ager 135 $aurmn|---annan 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 00$aAutonomie, Gemeinschaft, Initiative : Zur Bedingtheit eines bedingungslosen Grundeinkommens. Eine soziologische Rekonstruktion 210 $cKIT Scientific Publishing$d2010 215 $a1 online resource (41 p. p.) 225 1 $aImpulse für eine unternehmerische Gesellschaft / Hrsg. Interfakultatives Institut für Entrepreneurship (IEP) an der Universität Karlsruhe (TH) 311 08$a3-86644-471-0 330 $aIn den vergangenen Jahren ist in Deutschland eine lebhafte Diskussion zum bedingungslosen Grundeinkommen entstanden. Sozial- und wirtschaftspolitische Betrachtungen u?berwiegen. Kaum ist der Vorschlag zur politischen Ordnung nationalstaatlicher Demokratie ins Verha?ltnis gesetzt worden. Hierbei zeigt sich, dass ein bedingungsloses Grundeinkommen nahtlos an den Voraussetzungen anknu?pft, auf denen Demokratien heute schon begru?ndet sind: Autonomie der Bu?rger, Bu?rgerrechte und Volkssouvera?nita?t. 517 $aAutonomie, Gemeinschaft, Initiative 610 $aAutonomie 610 $aDemokratie 610 $aGemeinwohl 610 $aNationalstaat 610 $aStaatsbu?rger 700 $aLiebermann$b Sascha$4auth$01306000 906 $aBOOK 912 $a9910346917903321 996 $aAutonomie, Gemeinschaft, Initiative : Zur Bedingtheit eines bedingungslosen Grundeinkommens. Eine soziologische Rekonstruktion$93028118 997 $aUNINA