LEADER 02733nam 2200481z- 450 001 9910346747503321 005 20210211 035 $a(CKB)4920000000094239 035 $a(oapen)https://directory.doabooks.org/handle/20.500.12854/48099 035 $a(oapen)doab48099 035 $a(EXLCZ)994920000000094239 100 $a20202102d2018 |y 0 101 0 $aeng 135 $aurmn|---annan 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 00$aFrom Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0 210 $cFrontiers Media SA$d2018 215 $a1 online resource (346 p.) 225 1 $aFrontiers Research Topics 311 08$a2-88945-412-6 330 $aThis research topic for Frontiers in Psychology highlights some of the more relevant changes that have conditioned consumer behavior in recent years-among these, the paradigm shift in marketing is worth emphasizing. Today, the market and the companies are implementing Marketing 4.0; This new marketing approach modifies both the business rules and the channels by changing the way to dialogue, interact and relation with consumers. The present Research Topic brings together 30 studies by 76 authors who analyzed the relevance of consumer behavior changes under this new paradigm, using different theoretical and methodological frameworks. These different papers, mainly constituting original research, examine a variety of sub-topics, including online and mobile environments, value co-creation, internal marketing strategies, and diverse industries and product markets. Given this broad selection of papers, we encourage readers to draw their own conclusions about the complex phenomena of consumer behavior. Our hope is that these different perspectives will cover various gaps in the field and prompt discussion among the audience of Frontiers in Psychology. 517 $aFrom Consumer Experience to Affective Loyalty 606 $aPsychology$2bicssc 610 $aco-creation 610 $aconsumer 3.0 610 $aConsumer behavior 610 $aconsumer emotional journey 610 $aconsumer experience 610 $amarketing 3.0 610 $amarketing 4.0 610 $amobile 610 $aonline 615 7$aPsychology 700 $aMonica Gomez-Suarez$4auth$01279573 702 $aMaria Pilar Martinez-Ruiz$4auth 702 $aAna Isabel Jimenez-Zarco$4auth 702 $aAlicia Izquierdo-Yusta$4auth 906 $aBOOK 912 $a9910346747503321 996 $aFrom Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0$93015634 997 $aUNINA LEADER 03001nam 22005053 450 001 9910149179503321 005 20250109080609.0 010 $a9781682304105 010 $a1682304108 035 $a(CKB)3710000000933049 035 $a(BIP)054684394 035 $a(MiAaPQ)EBC31872432 035 $a(Au-PeEL)EBL31872432 035 $a(OCoLC)1484074710 035 $a(EXLCZ)993710000000933049 100 $a20250109d2002 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aCandidate Hillary $eFrom Senator to Presidential Hopeful 205 $a1st ed. 210 1$aNew York :$cDiversion Publishing Corp.,$d2002. 210 4$dİ2002. 215 $a1 online resource (205 pages) 311 08$a9781682305164 311 08$a1682305163 311 08$a9780312302719 311 08$a0312302711 330 8 $aHillary is up in the polls Hillary is down in the polls She's a feminist and women love her; she's an enabler and women hate her. She's brilliant and hardworking; she's entitled and untrustworthy. Sounds like Hillary Rodham Clinton's 2016 or even 2008 presidential campaign, right? Well, go back even farther to the year 2000 to discover how every one of those phrases was uttered during Hillary's very first campaign when she made history as the only first lady to ever run for office. That groundbreaking bid for U.S. Senate in New York made headlines around the world, coming as it did on the heels of her husband's scandalous affair with a White House intern. Reporter Beth J. Harpaz was there, covering this political whirlwind for The Associated Press, and her book, "Candidate Hillary," previously published as "The Girls in the Van," revisits every key moment of the race. This funny, fascinating account puts you in the press van that followed Hillary from Buffalo to Brooklyn as she fought a cast of familiar characters, including New York's pugnacious Mayor Rudy Giuliani. It's filled with all the successes and missteps, the kind that plagued the assumed front-runner's 2008 campaign for the Democratic presidential nomination, which instead went to a young Senator from Illinois named Barack Obama. Now, updated with new perspectives from the author and an introduction by National Politics Reporter Lisa Lerer, "Candidate Hillary" offers a window into Hillary's vulnerabilities, strengths and the inner workings of the Clinton machine, all told with authority, humor and the benefit of hindsight. 610 $aClinton, Hillary Rodham, 1947- 610 $aPolitical Campaigns 610 $aPresidents 610 $aBiography & Autobiography 610 $aPolitical Science 700 $aThe Associated Press$b The Associated$01435141 701 $aHarpaz$b Beth J$01436158 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910149179503321 996 $aCandidate Hillary$94306109 997 $aUNINA