LEADER 02733nam  2200481z- 450 
001 9910346747503321
005 20210211
035   $a(CKB)4920000000094239
035   $a(oapen)https://directory.doabooks.org/handle/20.500.12854/48099
035   $a(oapen)doab48099
035   $a(EXLCZ)994920000000094239
100   $a20202102d2018      |y         0
101 0 $aeng
135   $aurmn|---annan
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 00$aFrom Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0
210   $cFrontiers Media SA$d2018
215   $a1 online resource (346 p.)
225 1 $aFrontiers Research Topics
311 08$a2-88945-412-6 
330   $aThis research topic for Frontiers in Psychology highlights some of the more relevant changes that have conditioned consumer behavior in recent years-among these, the paradigm shift in marketing is worth emphasizing. Today, the market and the companies are implementing Marketing 4.0; This new marketing approach modifies both the business rules and the channels by changing the way to dialogue, interact and relation with consumers. The present Research Topic brings together 30 studies by 76 authors who analyzed the relevance of consumer behavior changes under this new paradigm, using different theoretical and methodological frameworks. These different papers, mainly constituting original research, examine a variety of sub-topics, including online and mobile environments, value co-creation, internal marketing strategies, and diverse industries and product markets. Given this broad selection of papers, we encourage readers to draw their own conclusions about the complex phenomena of consumer behavior. Our hope is that these different perspectives will cover various gaps in the field and prompt discussion among the audience of Frontiers in Psychology.
517   $aFrom Consumer Experience to Affective Loyalty
606   $aPsychology$2bicssc
610   $aco-creation
610   $aconsumer 3.0
610   $aConsumer behavior
610   $aconsumer emotional journey
610   $aconsumer experience
610   $amarketing 3.0
610   $amarketing 4.0
610   $amobile
610   $aonline
615  7$aPsychology
700   $aMonica Gomez-Suarez$4auth$01279573
702   $aMaria Pilar Martinez-Ruiz$4auth
702   $aAna Isabel Jimenez-Zarco$4auth
702   $aAlicia Izquierdo-Yusta$4auth
906   $aBOOK
912   $a9910346747503321
996   $aFrom Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0$93015634
997   $aUNINA