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100   $a20200329d2019      uy             0
101 0 $aeng
200 14$aThe family firm $emonarchy, mass media and the British public, 1932-53 /$fEdward Owens
210   $aLondon $cUniversity of London Press$d2019
311 18$a1-909646-94-6 
311 18$a1-909646-95-4 
330 8 $aThe Family Firm presents the first major historical analysis of the transformation of the royal household?s public relations strategy in the period 1932-1953. Beginning with King George V?s first Christmas broadcast, Buckingham Palace worked with the Church of England and the media to initiate a new phase in the House of Windsor?s approach to publicity.This book also focuses on audience reception by exploring how British readers, listeners, and viewers made sense of royalty?s new media image. It argues that the monarchy?s deliberate elevation of a more informal and vulnerable family-centred image strengthened the emotional connections that members of the public forged with the royals, and that the tightening of these bonds had a unifying effect on national life in the unstable years during and either side of the Second World War. Crucially, The Family Firm also contends that the royal household?s media strategy after 1936 helped to restore public confidence in a Crown that was severely shaken by the abdication of King Edward VIII.
517 3 $aThe family firm :$emonarchy, mass media and the British public, 1932-1953
517   $aFamily Firm
606   $aMonarchy$xPublic relations
606   $aMonarchy$zGreat Britain$xPublic opinion$xHistory$y20th century
606   $aPublic relations and politics
607   $aGreat Britain$xPolitics and government$y1936-1945
615  0$aMonarchy$xPublic relations.
615  0$aMonarchy$xPublic opinion$xHistory
615  0$aPublic relations and politics.
700   $aOwens$b Edward$01269553
906   $aBOOK
912   $a9910346697503321
996   $aThe family firm$92988742
997   $aUNINA