LEADER 03797nam 2200721 a 450 001 9910345141503321 005 20200520144314.0 010 $a1-282-15734-5 010 $a9786612157349 010 $a1-4008-2540-7 024 7 $a10.1515/9781400825400 035 $a(CKB)2550000001251121 035 $a(EBL)457702 035 $a(OCoLC)436044610 035 $a(SSID)ssj0000223933 035 $a(PQKBManifestationID)11200770 035 $a(PQKBTitleCode)TC0000223933 035 $a(PQKBWorkID)10204783 035 $a(PQKB)10204219 035 $a(MdBmJHUP)muse36359 035 $a(WaSeSS)Ind00073052 035 $a(DE-B1597)446308 035 $a(OCoLC)979970141 035 $a(DE-B1597)9781400825400 035 $a(Au-PeEL)EBL457702 035 $a(CaPaEBR)ebr10312502 035 $a(CaONFJC)MIL215734 035 $a(MiAaPQ)EBC457702 035 $a(PPN)187291942 035 $a(EXLCZ)992550000001251121 100 $a20011119d2002 uy 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt 182 $cc 183 $acr 200 04$aThe politics of cultural differences $esocial change and voter mobilization strategies in the post-New Deal period /$fDavid C. Leege ... [et al.] 205 $aCourse Book 210 $aPrinceton, N.J. $cPrinceton University Press$dc2002 215 $a1 online resource (303 p.) 300 $aDescription based upon print version of record. 311 $a0-691-09153-6 311 $a0-691-09152-8 320 $aIncludes bibliographical references (p. [271]-282) and index. 327 $apt. 1. Cultural theory and recent american politics -- pt. 2. Case studies of the political mobilization of cultural differences. 330 $aHow did Republicans manage to hold the White House through much of the past half century even as the Democratic Party held the hearts of most American voters? The authors of this groundbreaking study argue that they did so by doing what Democrats have also excelled at: triggering psychological mechanisms that deepen cultural divisions in the other party's coalition, thereby leading many of its voters either to choose the opposing ticket or to stay home. The Politics of Cultural Differences is the first book to develop and carefully test a general theory of cultural politics in the United States, one that offers a compelling new perspective on America's changing political order and political conflict in the post-New Deal period (1960-1996). David Leege, Kenneth Wald, Brian Krueger, and Paul Mueller move beyond existing scholarship by formulating a theory of campaign strategies that emphasizes cultural conflict regarding patriotism, race, gender, and religion. Drawing on National Election Studies data, they find that Republican politicians deployed powerful symbols (e.g., "tax and spend liberals") to channel targeted voters toward the minority party. And as partisanship approached parity in the 1990's, Democratic leaders proved as adept at deploying their own symbols, such as "a woman's right to choose," to disassemble the Republican coalition. A blend of sophisticated theory and advanced empirical tools, this book lays bare the cultural dimensions of American political life. 606 $aVoting$zUnited States 606 $aVoting research$zUnited States 606 $aPolitics and culture$zUnited States 606 $aSocial choice$zUnited States 615 0$aVoting 615 0$aVoting research 615 0$aPolitics and culture 615 0$aSocial choice 676 $a324.7/0973 701 $aLeege$b David C$01029199 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910345141503321 996 $aThe politics of cultural differences$92445483 997 $aUNINA