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100   $a20160829d2004      uy              
101 0 $aeng
181   $ctxt
182   $cc
183   $acr
200 10$aLights, Camera, Campaign!: Media, Politics, and Political Advertising
210 31$a[Place of publication not identified]$cPeter Lang Publishing Incorporated$d2004
300   $aBibliographic Level Mode of Issuance: Monograph
311   $a0-8204-6831-2 
327   $aIntroduction : selling candidates and soap / David A. Schultz -- Creating effective political ads / Arthur Sanders -- Developing "paid media" strategies : media consultants and political advertising / Stephen K. Medvic -- Two cheers for negative ads / Christopher J. Dolan -- Can a voter in New York make a candidate lose in California? : an experimental test of the release of early election results on voter turnout / Geoffrey D. Peterson -- Packaging the governor : television advertising in the 2000 elections / Christopher A. Cooper & H. Gibbs Knotts -- Message tailoring in Spanish : courting Latino voters in the 2000 presidential advertising campaign / Brendan J. Doherty & Melissa Cully Anderson -- The perfect storm of politics : media and advertising during the 2002 U.S. Senate campaign(s) in Minnesota / Amy E. Jasperson -- Bowling with Erskine and down home with Dole : re-packaging the candidates in the 2002 Senate race in North Carolina / Timothy Vercellotti -- From saxophones to Schwarzenegger : entertainment politics on late-night television / David A. Schultz -- Lights, camera, and an action hero! : Arnold Schwarzenegger and the media frenzy in the California recall / David L Schecter -- Political advertising in Canada / Paul Nesbitt-Larking & Jonathan Rose -- Moving voters in the 2000 presidential campaign : local visits, local media / David C. King & David Morehouse.
676   $a324.7/3/0973
700   $aSchultz$b David A
701   $aSchultz$b David A$g(David Andrew),$f1958-$01170450
801  0$bPQKB
906   $aBOOK
912   $a9910345134903321
996   $aLights, Camera, Campaign!: Media, Politics, and Political Advertising$92869715
997   $aUNINA