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The semioethic turn in sign studies --$tPart I: Critical semiotics, structures and models --$tChapter 1. Signposts leading to semioethics: on signs, values and the non-neutrality of semiotics --$tChapter 2. Insights into structure and structuralism --$tChapter 3. Human modelling, puzzles and articulations --$tPart II: Signification, logic, iconicity --$tChapter 4. Evolutionary cosmology, logic and semioethics --$tChapter 5. Image, primary iconism and otherness --$tChapter 6. Signs of silence --$tPart III: Understanding, significs and dialogism --$tChapter 7. Reading significs as semioethics --$tChapter 8. The objective character of misunderstanding. When the mystifications of language are the cause --$tChapter 9. The live word, value and otherness --$tPart IV: The centrality of translation for semiotics --$tChapter 10. Translational semiotics, life processes and ideology --$tChapter 11. Translation, iconicity and dialogism --$tChapter 12. The semiotic machine, linguistic work and translation --$tPart V: From global semiotics to semioethics --$tChapter 13. Extending semiotic horizons --$tChapter 14. From the methodica of common speech to the methodica of common semiosis --$tChapter 15. Global semiotics and the vocation for translation --$tChapter 16. Social symptomatology and semioethics --$tNotes --$tReferences --$tName and subject index 330 $aThis book examines the issues surrounding the problematic perpetuation of dominant sign systems through the framework of 'semioethics'. Semioethics is concerned with using semiotics as a powerful tool to critique the status quo and move beyond the reproduction of the dominant order of communication. 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