LEADER 03119 am 2200445 n 450 001 9910342954303321 005 20191012 010 $a2-85653-871-1 024 7 $a10.4000/books.mnhn.5319 035 $a(CKB)4100000009609489 035 $a(FrMaCLE)OB-mnhn-5319 035 $a(oapen)https://directory.doabooks.org/handle/20.500.12854/58282 035 $a(PPN)240758668 035 $a(EXLCZ)994100000009609489 100 $a20191024j|||||||| ||| 0 101 0 $afre 135 $auu||||||m|||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 13$aLa République naturaliste $eCollections d?histoire naturelle et Révolution française (1789-1804) /$fPierre-Yves Lacour 210 $aParis $cPublications scientifiques du Muséum$d2019 215 $a1 online resource (614 p.) 311 $a2-85653-755-3 330 $aRépublique naturaliste examine la rencontre entre un petit objet d?histoire de la culture et des sciences, les collections d?histoire naturelle, et un événement colossal, la Révolution. Les années 1789-1804 sont en effet un moment exceptionnel dans la constitution des collections naturalistes françaises. Récoltés, échangés, achetés ou confisqués dans les cabinets aristocratiques et ecclésiastiques, une multitude de spécimens convergent vers le Muséum d?histoire naturelle, tandis qu?une partie des doubles de ces collections nationales est envoyée en province dans les cabinets des Écoles centrales. Le Muséum apparaît alors comme le centre autour duquel s?organisent le rassemblement, puis la dispersion des spécimens et Paris prétend, pour un temps, incarner la capitale universelle de l?histoire naturelle. En suivant le parcours de ces objets, le livre analyse aussi ce qui se joue au moment où, dans la capitale comme en province, l?histoire naturelle s?institutionnalise, se professionnalise et se spécialise autour de collections refondées ou entièrement nouvelles. Au sein de ces collections, les relations entre objets scientifiques, artistiques et ethnographiques ne sont jamais exactement les mêmes tout comme les pratiques savantes qui fixent la valeur et l?usage des spécimens. C?est ainsi que dans les relations complexes, et parfois tendues, qui se tissent alors entre le Paris naturaliste, l?Europe savante et la province des professeurs, une hiérarchie des positions intellectuelles et des institutions scientifiques s?élabore progressivement. 606 $aNatural history$zFrance$xHistory 606 $aNatural history museums$zFrance$xHistory 606 $aScience$xPolitical aspects$zFrance$xHistory 607 $aFrance$xHistory$y1789-1815 610 $acollection naturaliste 610 $ahistoire des sciences 615 0$aNatural history$xHistory. 615 0$aNatural history museums$xHistory. 615 0$aScience$xPolitical aspects$xHistory. 700 $aLacour$b Pierre-Yves$01246738 801 0$bFR-FrMaCLE 906 $aBOOK 912 $a9910342954303321 996 $aLa Re?publique naturaliste$92890530 997 $aUNINA LEADER 01816aam 2200517 a 450 001 9910145864103321 005 20230828224553.0 010 $a88-7923-001-8 035 $a(CKB)1000000000279604 035 $a(MH)003420215-3 035 $a(SSID)ssj0000855301 035 $a(PQKBManifestationID)12381073 035 $a(PQKBTitleCode)TC0000855301 035 $a(PQKBWorkID)10912936 035 $a(PQKB)10053013 035 $a(EXLCZ)991000000000279604 100 $a19940428d1993 uy 0 101 0 $aita 181 $ctxt 182 $cc 183 $acr 200 13$aLa rosa della notte $eantologia poetica /$fFrancisco Birnes ; a cura di Gabriele Morelli$b[electronic resource] 205 $a1. ed. 210 $aFirenze $cEdizioni Cadmo$d1993 215 $a1 online resource (119 p. ) 225 1 $aErato ;$v1 300 $aBibliographic Level Mode of Issuance: Monograph 320 $aIncludes bibliographical references (p. 114-117). 410 0$aErato (Florence, Italy) ;$v1. 517 $aRosa della notte 517 $aLa rosa della notte 606 $aRomance Literatures$2HILCC 606 $aLanguages & Literatures$2HILCC 606 $aSpanish Literature$2HILCC 615 7$aRomance Literatures 615 7$aLanguages & Literatures 615 7$aSpanish Literature 700 $aBrines$b Francisco$f1932-$0164547 701 $aMorelli$b Gabriele$0131141 801 0$bDLC 801 1$bDLC 906 $aBOOK 912 $a9910145864103321 996 $aLa rosa della notte$92439029 997 $aUNINA 999 $aThis Record contains information from the Harvard Library Bibliographic Dataset, which is provided by the Harvard Library under its Bibliographic Dataset Use Terms and includes data made available by, among others the Library of Congress LEADER 04694nam 22006255 450 001 9910800117803321 005 20250807143647.0 010 $a9789819986576$b(electronic bk.) 010 $a9819986575$b(electronic bk. 024 7 $a10.1007/978-981-99-8657-6 035 $a(MiAaPQ)EBC31066745 035 $a(Au-PeEL)EBL31066745 035 $a(DE-He213)978-981-99-8657-6 035 $a(CKB)29755853600041 035 $a(EXLCZ)9929755853600041 100 $a20240112d2024 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aAdvertising Management $eConcepts, Theories, Research and Trends /$fby Manukonda Rabindranath, Aradhana Kumari Singh 205 $a1st ed. 2024. 210 1$aSingapore :$cSpringer Nature Singapore :$cImprint: Palgrave Macmillan,$d2024. 215 $a1 online resource (xv, 267 pages) $cillustrations (some color) 311 08$aPrint version: Rabindranath, Manukonda Advertising Management Singapore : Palgrave Macmillan,c2024 9789819986569 320 $aIncludes bibliographical references and index. 327 $aChapter 1: Advertising Basics -- Chapter 2: Types Of Advertising -- Chapter 3: Public Service Advertising -- Chapter 4: Advertising Campaign And Media Planning -- Chapter 5: Advertising Agency -- Chapter 6: Understanding Advertising Process: Models And Theories -- Chapter 7: Advertising Research. . 330 $a?In the post-liberalization era, India has witnessed a transformation in its advertising industry - one of the fastest growing in the world. Professor Manukonda?s accessible and user-friendly book provides a comprehensive overview of this phenomenon: a valuable resource for students?. ---Daya Thussu, Professor of International Communication, Hong Kong Baptist University, Former, Professor of International Communication at the University of Westminster in London This book explores the concept of advertising and the different ways advertising is understood and evaluated. It dives deep into planning, designing, and executing advertising campaigns on different mediums. It discusses the theoretical and research parts of advertising by critically examining how over the years various hierarchical models and theories are developed by advertising experts. It examines various models and theories that explain why and how advertising is successful in persuading customers/target audiences to buy a product or accept an idea for behavioural change. It will help readers to understand the significance of advertising and consumer psychology which has a critical role in purchasing a product or an idea. Prof. Manukonda Rabindranath is the Chairperson, Centre for Media Studies, Jawaharlal Nehru University, New Delhi. Previously, he was the Head and Dean, Faculty of Mass Communication at Indira Gandhi National Tribal University and Central University of Himachal Pradesh. He also worked for five years at an Ethiopian university. He did his Ph.D. in Journalism and Mass Communication & was awarded Gold Medal in Master of Journalism and Mass Communication and qualified NET and SLET. He has 25 years of teaching experience as Media educator and was Head of Department for the last 15 years continuously. He was a team member of NAAC. Dr. Aradhana Kumari Singh is a Research Assistant at Indian Council of Social ScienceResearch (ICSSR), New Delhi. She has completed her Ph.D. in Journalism and Mass Communication from Indira Gandhi National Tribal University (IGNTU), Amarkantak. She has completed her Masters and M.Phil. in Journalism and Mass Communication from Central University of Odisha, Koraput. She qualified UGC-Net in 2017. Her area of research is public service advertising. 606 $aMarketing 606 $aCommunication in politics 606 $aMass media$xPolitical aspects 606 $aCommunication$xMethodology 606 $aMarketing 606 $aPolitical Communication 606 $aMedia Policy and Politics 606 $aMedia and Communication Methods 615 0$aMarketing. 615 0$aCommunication in politics. 615 0$aMass media$xPolitical aspects. 615 0$aCommunication$xMethodology. 615 14$aMarketing. 615 24$aPolitical Communication. 615 24$aMedia Policy and Politics. 615 24$aMedia and Communication Methods. 676 $a659.1 700 $aRabindranath$b Manukonda$01587109 702 $aSingh$b Aradhana Kumari 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910800117803321 996 $aAdvertising Management$93874458 997 $aUNINA