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100   $a19930804b19911999  ---         a
101 0 $aeng
181   $ctxt$2rdacontent
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200 14$aThe Journal of marketing management
210   $aFayetteville, AR $cMidwest Marketing Association$d©1991-
215   $a1 online resource
300   $aRefereed/Peer-reviewed
311 08$aPrint version: Journal of marketing management (Fayetteville, Ark.) 1071-1988 (DLC)sn 93004100 (OCoLC)28567569 
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996   $aThe Journal of marketing management$92560409
997   $aUNINA