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181   $ctxt$2rdacontent
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200 14$aThe journal of database marketing
210   $a[London] $cHenry Stewart Publications$d-2003
300   $aRefereed/Peer-reviewed
311 08$a1350-2328 
517 1 $aJournal of database marketing & customer strategy management
517 1 $aJournal of database management
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996   $aThe journal of database marketing$92562172
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