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010   $a3-030-19871-5
024 7 $a10.1007/978-3-030-19871-8
035   $a(CKB)4100000008878323
035   $a(MiAaPQ)EBC5845912
035   $a(DE-He213)978-3-030-19871-8
035   $a(EXLCZ)994100000008878323
100   $a20190802d2019      u|         0
101 0 $aeng
135   $aurcnu||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aSoftware Product Management $eFinding the Right Balance for YourProduct Inc. /$fby Timo Wagenblatt
205   $a1st ed. 2019.
210  1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2019.
215   $a1 online resource (494 pages)
225 1 $aManagement for Professionals,$x2192-8096
311   $a3-030-19870-7 
327   $aPart I: Setting the Scene and Introducing the Product Yield Potential Radar -- Part II: PYPR Software Product Management Dimensions in Detail -- Part III: Case Studies Applying PYPR.
330   $aThis book is for product managers, product owners, product marketing managers, VPs and Heads of Product, CEOs, and start-up founders. In short, it serves anyone interested personally or professionally in software product management. You?ll learn how to plan, coordinate and execute all activities required for software product success. It enables you to find the right balance for delivering customer value and long-term product success. The book offers a comprehensive introduction for beginners as well as proven practices and a novel, holistic approach for experienced product managers. It provides much-needed clarity regarding the numerous tasks and responsibilities involved in the professional and successful management of software products. Readers can use this book as a reference book if they are interested in or have the urgent need to improve one of the following software product management dimensions: Product Viability, Product Development, Go-to-Market / Product Marketing, Software Demonstrations and Training, The Market / Your Customers, or Organizational Maturity. The book helps product people to maximize their impact and effectiveness. Whether you?re a seasoned practitioner, new to software product management, or just want to learn more about the best-of-all disciplines and advance your skills, this book introduces a novel and ?business? tested approach to structure and orchestrate the vital dimensions of software product management. You will learn how to create focus and alignment on the things that matter for product success. The book describes a holistic framework to keep the details that matter for product success in balance, taking into consideration the limiting factors, strategies and responsibilities that determine the overall product yield potential. It explains how to leverage and adapt the framework with regard to aspects like product viability, product development, product marketing and software demonstrations and training, as well as more general aspects like markets, customers and organizational maturity. The book focuses on the unique challenges of software product managers or any related roles, whether you are a founder of a small to mid-sized software company or working in the complex ecosystems of large software enterprises or corporate IT departments.
410  0$aManagement for Professionals,$x2192-8096
606   $aSales management
606   $aApplication software
606   $aManagement
606   $aIndustrial management
606   $aManagement information systems
606   $aLeadership
606   $aSales/Distribution$3https://scigraph.springernature.com/ontologies/product-market-codes/524000
606   $aInformation Systems Applications (incl. Internet)$3https://scigraph.springernature.com/ontologies/product-market-codes/I18040
606   $aInnovation/Technology Management$3https://scigraph.springernature.com/ontologies/product-market-codes/518000
606   $aSoftware Management$3https://scigraph.springernature.com/ontologies/product-market-codes/522050
606   $aBusiness Strategy/Leadership$3https://scigraph.springernature.com/ontologies/product-market-codes/515010
615  0$aSales management.
615  0$aApplication software.
615  0$aManagement.
615  0$aIndustrial management.
615  0$aManagement information systems.
615  0$aLeadership.
615 14$aSales/Distribution.
615 24$aInformation Systems Applications (incl. Internet).
615 24$aInnovation/Technology Management.
615 24$aSoftware Management.
615 24$aBusiness Strategy/Leadership.
676   $a005.1068
676   $a005.3068
700   $aWagenblatt$b Timo$4aut$4http://id.loc.gov/vocabulary/relators/aut$0875367
906   $aBOOK
912   $a9910338233703321
996   $aSoftware Product Management$91954368
997   $aUNINA