LEADER 03775 am 22006013u 450 001 9910338231803321 005 20200704111813.0 010 $a3-030-24914-X 024 7 $a10.1007/978-3-030-24914-4 035 $a(CKB)4100000008878340 035 $a(DE-He213)978-3-030-24914-4 035 $a(MiAaPQ)EBC5927928 035 $a(Au-PeEL)EBL5927928 035 $a(OCoLC)1111785189 035 $a(EXLCZ)994100000008878340 100 $a20190801d2019 u| 0 101 0 $aeng 135 $aurnn#008mamaa 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aTrade Unions on YouTube$b[electronic resource] $eOnline Revitalization in Sweden /$fby Jenny Jansson, Katrin Uba 205 $a1st ed. 2019. 210 1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Pivot,$d2019. 215 $a1 online resource (XII, 160 p. 15 illus.) 311 $a3-030-24913-1 327 $a1. Introduction -- 2. Audiences: Who Do Unions Target? -- 3. Messages: Political Action - Agenda-Setting, Elections and Protest -- 4. Self-Images on YouTube -- 5. Trade Unions on YouTube: Conclusions. . 330 $a?Trade Unions on YouTube provides a much-needed assessment of how old social movement actors employ new social media platforms to promote themselves and their activities today. A must-read for trade unions scholars and activists alike, this book illustrates how, in the age of digital media, there is more than one pattern towards trade union revitalization and each of them implies different communicative challenges.??Alice Mattoni, Associate Professor at the Department of Political and Social Sciences, University of Bologna, Italy This book investigates how trade unions representing different social classes use YouTube videos for renewal purposes. Information and communication technology has undoubtedly offered new opportunities for social movements, but while research suggests that these new means of communication can be used for trade union revitalization, few studies have examined what unions actually do on social media. By analysing more than 4500 videos that have been uploaded by Swedish trade unions, Jansson and Uba explore how unions use YouTube to address issues such as recruiting new members, improving internal democracy, promoting political campaigns and constructing (new) self-images. The results demonstrate that trade unions representing a range of social classes use different revitalization strategies via YouTube. This research will be of use to students and scholars researching European politics and political participation, trade unionism and labour movements in the digital age. . 606 $aIndustrial sociology 606 $aMass media 606 $aCommunication 606 $aLabor?History 606 $aSociology of Work$3https://scigraph.springernature.com/ontologies/product-market-codes/X22240 606 $aMedia Sociology$3https://scigraph.springernature.com/ontologies/product-market-codes/X22110 606 $aLabor History$3https://scigraph.springernature.com/ontologies/product-market-codes/725000 608 $aElectronic books. 615 0$aIndustrial sociology. 615 0$aMass media. 615 0$aCommunication. 615 0$aLabor?History. 615 14$aSociology of Work. 615 24$aMedia Sociology. 615 24$aLabor History. 676 $a306.36 700 $aJansson$b Jenny$4aut$4http://id.loc.gov/vocabulary/relators/aut$0960014 702 $aUba$b Katrin$4aut$4http://id.loc.gov/vocabulary/relators/aut 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910338231803321 996 $aTrade Unions on YouTube$92175849 997 $aUNINA